"We will make life easier" - Jimmy Ayovin and Eddy Cue of Apple Music

After WWDC Billboard magazine was able to interview the co-founder of Beats Jimmy Ayovina and senior vice president of Apple's software, Eddy Cue. The interview was devoted to the Apple Music. We chose the most interesting thing there.

About the beginning of the cooperation and Apple Ayovina

Ayovin began working with Apple for a long time, he realized that the record business problems begin. At the first meeting of the CEO of one of the US mobile operators Jimmy said: "I can not believe you got dressed this way at workers' meetings."

- And then in the conference room we went Steve [Jobs] and Eddie [Q] dressed in the same way - says Ayovin. - Then I realized that we can work together.

On competition and service Tidal

According to Eddy Cue, Apple tried not repelled by what competitors offer, and instead focus on its own vision. Ayovin also declined to discuss the service and Tidal only said that a lot of respect Jay-Z as an artist.

The interview was mentioned, and service Spotify:

I believe that Daniel Ek [Spotify founder] has done an incredible job on the service. Agree with the major labels is very difficult. We understand that we will create a service competition, but the competition - it is good. You need to change the music market.

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Jimmy Ayovin

About greed of record companies

Until Apple Ayovin was the head of the record company, and never considered greedy labels.

- The music industry is in an economic crisis, so the labels need money, - said Ayovin.

Kew adheres to the same position. According to him, it is foolish to consider the whole industry greedy. Still, he thinks that users can give music for less money than they are now, and 10-15 dollars a month - it is the right price.

The full text of the interview can be found here.