Unit economics and market analysis - course RUB 11,970. from GeekBrains, training 1 month, Date: June 4, 2023.
Miscellaneous / / December 02, 2023
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Professional retraining and mini-MBA. The program volume is 718 hours. The program is aimed at studying innovative methods and effective practices of organizing strategic marketing in modern organizations, includes a variety of a set of marketing disciplines that reveal not only the current capabilities of classical marketing tools, but also Internet marketing, marketing information systems, etc.
The purpose of the course is to develop a system of knowledge about marketing as a modern business concept aimed at creating strategic competitive advantages for the company. benefits through comprehensive market research, demand management, building strong, long-term relationships with consumers and partners business.
In this course you will learn how to create a CJM - a user journey map. Such a map is compiled in order to visualize the user’s path from the first contact to the receipt of the service.