How to open an online store on social networks - free course from Teachline, training 8 lectures, Date November 29, 2023.
Miscellaneous / / December 01, 2023
If your business is not on the Internet, then consider it not at all. A store on social networks will allow existing businesses to go online without large investments.
Bring your business idea to life in the shortest possible time without any experience in marketing or sales. An online store on social networks will allow you to create demand for your product and start sales from scratch.
Sell your original products quickly in your own store, find your target customers already while taking the course.
At the end of each lecture - a practical task
Lecture 1. Choosing a site to create a store. Analysis of the target audience and competitors. Features of an online store in individual social networks. Elements and capabilities of sites. Examples of successful and unsuccessful stores. Selecting a site for a specific niche. Analysis of the target audience and competitors. Drawing up a portrait of the target audience. Paperwork: how to create a store and not break the law.
Lecture 2. Sales strategy: possible schemes for selling goods. How to build an Internet strategy. Selling your goods. Dropshipping. Organization of a virtual warehouse. Work with providers. Accepting payments.
Lecture 3. Design of the store and product cards. Avatar, cover, product cards. Services and tools for store design without designer skills. Successful and unsuccessful design examples.
Lecture 4. Filling content. Features of texts for social networks. Selling, informational and entertaining content. Where to look for ideas for posts. Drawing up a content plan.
Lecture 5. Targeted advertising on social networks. Working with advertising accounts on VKontakte, Facebook, Instagram. Goals of advertising campaigns. Ad formats: what works best. Targetologist's checklist.
Lecture 6. Guest posts and collaborations. Features of texts for guest postings. Siding platforms for site selection. Mechanics of working with community administrators.
Lecture 7. Sales promotion: quizzes, competitions, giveaways, mailings, live broadcasts. How to prepare competitions and giveaways. In what topics is this appropriate? Organizing live broadcasts on social networks. Sevris for creating quizzes. Services for creating newsletters on social networks. Promotion.
Lecture 8. Drawing up estimates and analyzing results. The difference between a media plan and a content plan. Filling out the media plan. What is included in the estimate? KPIs and tracking the effectiveness of running a community and online store.