11/06/2023
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Sales on marketplaces. Secrets of promotion - course 12990 rub. from Specialist, training, Date: March 23, 2024.
Miscellaneous / / December 01, 2023
You will learn:
Conduct competitor sales analysis.
Conduct product portfolio analysis.
Conduct an analysis of products in your own category or the one suggested by the teacher based on the main points.
SEO optimization of descriptions and photos.
Create “recommended” products.
Optimize your own or the teacher’s product card according to the main points.
Raising the product card from external traffic: recommendations from opinion leaders.
You will know:
Sales analytics tools on marketplaces.
Product card design trends.
Trends 2022/2023 in store design.
The concept of self-redemption.
Teacher of courses on organizing sales on marketplaces. During the training process, she pays great attention to practical examples and asks students to share their own experiences. All this makes Anastasia Yuryevna’s courses interesting and useful. Graduate...
Teacher of courses on organizing sales on marketplaces. During the training process, she pays great attention to practical examples and asks students to share their own experiences. All this makes Anastasia Yuryevna’s courses interesting and useful.
A graduate of the Moscow Technical University of Communications and Informatics, Anastasia Yuryevna worked in various fields. Her professional assets include projects in the field of corporate governance, customer support, recruitment, training and certification of personnel. In recent years, her work has been associated with the largest Russian marketplace OZON. As a support specialist, she accompanied OZON partners, registered stores on the marketplace, set up logistics, worked with content, resolved controversial issues and settled claims. Anastasia Yuryevna was also responsible for product promotion, and was involved in marketing and SEO optimization.
As a teacher of courses dedicated to marketplaces, she pays great attention to the creation of classrooms, preparation necessary documentation, monitoring changes in operating rules, analysis of competitors and sales metrics, as well as ABC-XYZ analysis.
Over the last year, I conducted 2,000 hours of webinars on working on marketplaces, and launched 5 stores on marketplaces with a monthly sales volume of over 1 million rubles.
Module 1. Analysis of product demand (2 ac. h.)
Sales analytics tools on marketplaces.
Analysis of competitors' sales.
Calculation of break-even point.
Product portfolio analysis.
Practice: analyzing products in your own category or a category suggested by the teacher based on the main points.
Module 2. Product card analysis (4 ak. h.)
SEO optimization of descriptions and photos.
Product card design trends.
CTR photo that sells the description.
The product card is like a reflection of the brand on the marketplace.
Trends 2022/2023 in store design.
Design of “recommended” products.
Practice: optimizing your own or the teacher’s product card based on the main points.
Module 3. Paid promotion on marketplaces (2 ac. h.)
Advertising from Wildberries, Ozon, Aliexpress, Yandex Market, Sbermegamarket (types of advertising and its effectiveness).
Raising the product card from external traffic: recommendations from opinion leaders.
Self-ransoms.
Questions/feedback and answers to them (feedback).
Other factors influencing the results of issuing a ration card.
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