English language course for marketers - course RUB 26,800. from Skyeng, training 17 hours, date November 29, 2023.

1. Marketing mix
You will learn: what is affiliate marketing, what is the essence of the concepts of 4P, 7P and marketing mix, as well as what approaches international companies use using the examples of Starbucks and McDonalds.
You will learn: to describe marketing concepts, not only in Russian, but also in English, to create a marketing mix using 4P and 7P.
Lessons in the section:
• The marketing mix
• The 7 Ps of marketing
• Affiliate marketing
• R&C

2. SWOT analysis
You will learn: how SWOT analysis is useful for business and how well-known foreign companies use it, as well as whether the principles of SWOT analysis can be applied to a personal brand.
You will learn to: do a SWOT analysis of a product and brand, discuss a personal brand, while using new words and expressions.
Lessons in the section:
• SWOT analysis
• How to conduct a SWOT analysis
• SWOT analysis in personal branding
• R&C

3. Marketing strategy
You will learn: how a marketing strategy differs from a plan, how to connect content marketing to brand development.

You will learn to: understand, explain the difference between a marketing strategy and a plan, describe them, and avoid common mistakes.
Lessons in the section:
• Marketing strategy
• Marketing plan
• Content marketing
• R&C

4. Product
You will learn: how the world's giants develop products, use the design thinking methodology and the design sprints technique using the examples of Airbnb, Braun and Oral B.
You will learn to: find and generate ideas using the design thinking methodology, describe them in professional language, talk about improving a product or creating a new one.
Lessons in the section:
• Product development
•Design thinking
• Design sprints
• R&C

5. Product life cycle
You will learn: about the product life cycle - its stages, methods, tools, as well as how the cycle is affected by technical progress.
You will learn to: talk about the future of modern products, determine the stage of the life cycle, talk about it, select and describe an appropriate marketing strategy.
Lessons in the section:
• Product lifecycle (PLC)
• PLC management
• How progress affects the PLC
• R&C