Internet marketer + SMM specialist - course 60,000 rub. from Teachline, training 4 months, Date November 29, 2023.
Miscellaneous / / December 01, 2023
Individual approach to everyone, answers to questions, thorough analysis of homework
1. Online course “Internet Marketer”
2. Online course “SMM specialist”
3. Homework after each lecture, with practical analysis from an expert and tips for improvement (for Optima and Premium tariffs)
4. Work on your project or a school project of your choice
5. Only practical skills and knowledge that will be useful in work
6. 2 diplomas at once from the top Internet agency TexTerra
Marketer, member of the marketers club. Blogger, member of the National Association of Bloggers
Previously, he completed an internship at TexTerra for several years in a row, during which he proved himself well and now works on staff. Specializes in the field of graphics and visual components of brands. The main focus is the creation of corporate styles. However, this does not stop you from creating meaningful and beautiful creatives for social networks.
Internet marketer
1. Introduction to Internet Marketing. Marketing and Internet Marketing: What's the Difference? Examples of guerrilla marketing. The main tasks of an Internet marketer. What does an internet marketer do? Why is this profession so promising? Analysis of basic terms. Cases from our practice.
2. Working with the target audience. What is a “target audience” and why analyze it. Target audience segmentation and analysis. How to create a portrait of your target audience. How to use understanding of target audience in practice. Qualities of a successful internet marketer.
3. Competitor analysis. How to identify competitors. Why analyze the work of competitors. Competitor analysis methods. Analysis of competitors' content.
4. Market positioning. What is positioning? Creation of USP. Identifying consumer insights. Drawing up a brand message. Determining the character of the brand. Choosing a communication style. Working with brand reputation.
5. CRM at the service of marketing. What is CRM? What kind of CRM systems are there? CRM marketing. Bitrix24 capabilities. AmoCRM features.
6. Principles of operation of search engines. The main task of search engines. Indexing in search engines. The concept of relevance. How Yandex search works. How Google search works. Ranking factors. Search engine filters. What website metrics to track.
7. Working with the semantic core. What is the semantic core. Types of search queries. How to collect a semantic core. Clustering of search queries.
8. Basics of internal website optimization. Review of optimization blocks. URL optimization. Optimization of end-to-end blocks. Title. Description. Headings H1 – H6. Texts. Relinking. What not to do during internal optimization. What to do during internal optimization.
9. Basics of external website optimization. About external links - types, characteristics. Proper link building. Link Strategies. Quality of links. Requirements for links. Factors influencing the quality of links. Linking algorithms. How to choose a donor.
10. Internet marketing strategy. Internet marketing strategy and content marketing strategy. What questions does the IMS answer? Goals and objectives of the project. Target audience analysis. Where, what and how to write. How to manage your reputation.
11. Creation of content for the site. General criteria for checking content quality. Sections of the site and content tasks for them. Types of content. Added value and how to create it. How to write headlines and announcements. How to draw up technical specifications for content.
12. Creation and maintenance of communities on social networks. Why are social networks needed? How to choose social networks for your business. Working with the most popular platforms in Russia. Content plan and media plan. Services.
13. Video marketing. Why does business need video marketing? Analysis of the main platforms for distributing video content. Types of video content: successful and unsuccessful formats. Scenario: is it always needed? Tips for optimizing videos for different platforms.
14. Targeted advertising on social networks. Basics of targeted advertising. Main goals of advertising campaigns. The target audience. Advertising accounts “VKontakte”, “Odnoklassniki”, myTarget. Advertising formats and formulas for “selling text”. Advertising campaign analytics services. An advertiser's checklist when launching advertising.
15. Email marketing. How to assemble a database. What types of mailings to use. What and how to write in emails. How to evaluate the effectiveness of mailings. Rules for sending letters.
16. Website creation algorithm and pitfalls. What types of sites are there and what are their differences? Stages of website development. Competitor analysis. Development of the structure of the future website. Collecting a semantic core and creating a relevance map. Prototyping based on the assembled structure. Development of design layout. Layout. Programming. Purchasing a domain and hosting and hosting the site. How to understand that the site is ready. Technical support of the site after release.
17. Usability Basics. Functional design. How not to do it. Gestalt principles. Natural perception. Areas of focus. Analytics. Design Tools
18. Contextual and media advertising. The main types of advertising in Yandex. Direct" and Google Advertising. The first step: collecting semantics and processing it. Working with operators. "YandexDirect": creation of the first advertising campaign on search. How to create a “working” ad. Choosing a display strategy. Creating companies in Google Ads. Transferring campaigns from Direct. Analysis of the effectiveness of advertising campaigns.
19. What are landing pages and why are they popular. What is a landing page? What does a landing page consist of? Methods of implementation. Live on creating landing pages.
20. The role of design in internet marketing. Design trends in digital. Interface design basics. Principles of interaction. Working with internal pages, main pages, external elements. Product promotion. Working with images. Programs for work.
21. CMS systems vs designers vs self-writing. What types of engines are there? Designers Tilda, WIX, Squarespace. Algorithm for working with the constructor. Self-written engines. Ready-made engines or CMS systems.
22. Tracking and analyzing strategy results. About the goals of the project. Example of a marketing report. What does web analytics provide? Yandex Metrica. General traffic. Yandex Metrica. Traffic sources. Yandex Metrica. Search traffic. Yandex Metrica. Branded requests. Yandex Metrica. Conversions. Yandex Metrica. E-commerce. Yandex Metrica. Search queries. Yandex Metrica. Login pages. Project development scenarios.
SMM specialist
What is SMM and who is an SMM specialist. Goals of Social Media. Multichannel, what is it in SMM and why promote on several platforms? How to improve the key skills of an SMM manager. Qualities that an SMM specialist should have.
Audit of the current community and definition of goals. Why do you need a strategy? Useful services for auditing. Key indicators. Goals of maintaining social networks.
Analysis of the competitive environment and target audience of the project. Preparation for the audit. Services for competitor analysis. Conclusions and adjustments to the strategy. Key Indicators: Data Collection. Segmentation of target audience. Portrait drawing and practical application. Screen reader support is enabled.
Design Basics in Figma: Creating Creatives. Where to look for images: services and photo banks. Creation of layouts. Composition and conveying ideas through creativity. Services for creating express creatives.
Creation of text content for social networks. Texts for posts. Texts for advertisements. Adaptation of text for each social network. Selling, informational, news, entertainment posts. Content plan.
Promotion through VKontakte stories. Story trends 2022. What to publish in stories for your personal brand and business. Publication formats: photo, text, video, animation. Goals and benefits of interacting with the audience through stories. Functional stories on VKontakte. Useful services for creation.
Video content creation. What is the idea behind the video content? We will analyze all the stages: script, filming, editing and publication. Video features for each site. Conducting live broadcasts and broadcasts.
Promotion of author's and thematic blogs on VKontakte. Goals, objectives and concept of blogging. Content formats: posts, stories, clips + additional features. Operating principles of an endless belt. Ways to monetize a blog. Let's figure out what is most important in management based on capabilities and goals.
Maintaining a commercial public page on VKontakte. Goals and objectives of a selling blog. Selling content. Sales tools on the site. Let's look at examples of working selling content. Working with potential clients and community.
Targeted advertising on VKontakte. Structure of advertising accounts, capabilities and ad formats. Campaign goals. Optimization and tracking of advertising effectiveness.
Promotion in Odnoklassniki. How to understand that your target audience is there. Myths about social networks. Content types and formats. Tools for promotion.
Targeted advertising in Odnoklassniki. The structure of advertising accounts, capabilities and ad formats. Campaign goals. Optimization and tracking of advertising effectiveness.
Promotion in clips on VKontakte and TikTok. TikTok: service capabilities. The work of algorithms. Design and development of USP. Ways to monetize the channel. Working with content. Programs for editing videos. Advertising and integrations. Life hacks and useful links. VK clips: how to gain coverage. Principles of creating and promoting videos. Differences in the promotion of clips from authors and commercial publics.
Promotion in Telegram. Telegram as a platform for business development: who is it suitable for? Overview of Telegram features: where to start? Content formats in Telegram: articles, polls, reposts, videos, voices, images. Methods of promotion in Telegram. Analytics of Telegram channel statistics.
Promotion on Pinterest. What is Pinterest? Features Why promote there? How to start using the social network Promotion on Pinterest: basic rules Recommendations for photo and video content.
Chatbots and newsletters. Why do we need chatbots? Bots for Telegram Bots for VKontakte Mailings on VKontakte and an overview of mailing services.
Retargeting and audience parsing on social networks. What is retargeting and scraping? Dynamic retargeting. Pixel installation. Audience parsing services. Practice.
Guest posting and seeding. Features of texts for guest postings. Siding platforms for site selection. Mechanics of working with community administrators.
Working with new sites. TenChat: let's look at why you need a social network for work and business. Rossgram is a new Russian social network. YaRUS is an application with the idea of combining content of various formats: news, music, events, videos, stories on one platform. Rossgram as an alternative to banned social networks.
Community management, or how to communicate with your audience. The role of community management in business. Basic mechanics of engagement. Ways to attract an audience. Brand reputation management.
Creative SMM. How to make your content go viral. Where to look for content ideas. Creative techniques in SMM: what works in 2022. Examples of unusual marketing moves and concepts from companies in different niches.
Creating a media plan. The difference between a media plan and a content plan. Filling out the media plan. What is included in the estimate? KPIs and tracking the effectiveness of community management.
Freelancing SMM: how to find your first customers. Ways to find customers. Features of creating a portfolio. Creating a personal artist account. Nuances of negotiations. Freelancer's area of responsibility. Pitfalls when drawing up an agreement for the provision of SMM services.