Organization of music events and festivals - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 01, 2023
Those who dream of working in the music industry
Take the first step towards a career in the music industry. Try your hand at organizing events, get advice from experts and be able to get an internship on the organizing team.
For beginning promoters and organizers
Get step-by-step instructions for organizing music events: from idea to promotion. You will practice your knowledge and be able to organize large-scale festivals.
For musicians looking for fulfillment
Get to know another way to develop in the music industry and make useful contacts. You will be able to realize yourself as an organizer.
Advertising agency employees, brand managers
You will understand how the music event industry works. You will be able to effectively collaborate with event organizers or create your own festivals.
Concert promoter, co-organizer of the “Pain” festival. Founder and executive director of the Moscow Music Week showcase festival and conference. Founder of the booking agency Connected Agency
Producer of the Mutabor concert program, chief producer of the Moscow Music Week 2019-2020 festival, producer of the AWAZ and Signal festivals
Production manager for popular artists: Imagine Dragons, Elton John, Twenty One Pilots, Billie Eilish, Ed Sheeran, Zemfira. Technical director of the festivals Ahmad Tea, “Swallow”, “Pain”
History and types of musical events
Get acquainted with a brief history of world music. You will understand how mass music culture and the entertainment industry works. You will find out how festivals appeared, what are the features of the Russian and international music events market.
Development of the concept of a musical event
Learn to come up with and develop event ideas. You will understand how to choose a niche to implement an idea. Analyze the music market and learn how and where to look for artists.
Financing and Budgeting
You will understand how to plan an event budget. You will understand the intricacies of fundraising, sales and investment tools.
The project team
Learn how to assemble a team and distribute roles. Learn to manage employees at all stages of event preparation.
Artist booking
Find out what booking is and how it works in the music industry. Learn to negotiate with artists, draw up contracts and work with riders.
Drawing up a lineup
You will understand how to create a festival lineup based on the concept of the event. You will be able to apply an analytical and logistics approach when drawing up a lineup.
Event organisation
You will be able to choose a site and contractors for your future event. You will figure out how to organize food courts at the festival. You will understand how to interact with government agencies before, during and after the event.
Technical equipment
You will understand how to prepare the stage for artist performances. You will be able to understand the processes of installing installations, setting up light, sound, and video on screens. You will learn how to competently organize different zones of the festival.
Promotion
Study the Russian market of ticket operators and learn how to cooperate with them. Find out what types of advertising are suitable for music events. Think over a PR campaign for your event.
SMM in music events
You will learn how to promote a music event on social networks: VKontakte, Instagram, Facebook and TikTok. You will be able to negotiate integrations with influencers.
Sponsorship
You will be able to understand the purpose of music events collaborating with brands, and brands collaborating with events. Get acquainted with different types of integrations and sponsorship packages.
Work on the day of the event
You will understand what tasks the organizer faces on the day of the event and how volunteers can help him. Learn how to analyze the results of a past event.
Music events online
Find out which platforms can host online music events. You will understand what the technical side of online events looks like and how brands can be involved in them.
Graduate work. Team organization of the festival for 150 people
You come up with an idea for a music festival. Develop a concept, draw up a lineup, select a venue and sponsors. Organize technical support, promotion through various channels and ticket sales. You will work in a team with other students and will be able to share responsibilities among yourself. But if you wish, you can work alone.