Internet marketer: from scratch to a full-fledged profession - course 49,900 rubles. from Clerk Training Center, training, Date: November 28, 2023.
Miscellaneous / / November 30, 2023
An Internet marketer receives from 70 to 200 thousand rubles even in the regions. with little experience. Plus, the salary almost always includes a percentage of sales.
Such specialists become key in the company. They are sought after, they are valued, they are in super demand!
Nowadays, every company sells its products and services online in one way or another. So, they all need internet marketers!
If you want to get a new profession in 2 months and immediately plunge into work with a decent salary, sign up for our advanced training programs.
You will have an official diploma entered into the state register of the FIS FRDO.
Watch the lessons and learn the topic
You read notes, understand examples, and complete practical tasks.
Download materials
The authors of the course are preparing a “handout” that you can download for yourself and use in your work.
Get tested
You can test your knowledge after each lesson an unlimited number of times.
Receive a diploma
Upon completion of training, you receive a diploma of professional retraining.
For those new to marketing
Learn an interesting and highly paid profession from scratch.
For beginning specialists
Explore new promotion tools, learn how to work with context, targeting and SEO.
Business owners
understand the basic processes of promoting your products, learn to calculate the effectiveness of advertising and understand how well your marketer works.
Marketer (13 years of experience) in companies from the Tyazhmash plant to Absolut Bank, as well as director of digital transformation (Korston hotel chain, Russian Coca-Cola) and digital transformation consultant (Skolkovo,...
Marketer (13 years of experience) in companies from the Tyazhmash plant to Absolut Bank, as well as director of digital transformation (Korston hotel chain, Russian Coca-cola) and digital transformation consultant (Skolkovo, SKB Kontur). Two higher educations (legal and economic). Currently managing own software development company, advises on digital transformation and digitalization of marketing for small and medium-sized businesses business. Teacher
1. Digital strategy
What is Internet Marketing? Does your business need it, and what method should you choose?
Digital strategy
Competitor analysis, SWOT analysis for building marketing strategies
Target audience analysis: who will use your product
The concept of triggers and how to work with them
2. Research and product
Research and hypotheses
Formation of a unique selling proposition
Usability testing. How to make a website convenient
3. Creation of a landing page
Basic principles of landing page construction
Text content and prototype development
Visual hierarchy of the landing page
Work in constructors: Tilda, LPgenerator, Readymag
Landing page promotion
4. Internet Marketing Tools
Content marketing. How, where and why to talk about your product
Email Marketing
SMM. How to communicate on social networks
Targeted advertising. How to find those on social networks who definitely need your product
Contextual advertising. How to make your ad clicks profitable
Product advertising. How to promote products on marketplaces
CPA marketing. How to attract clients through partners
SEO. How to get to the top in search engines for queries that are important to you
Display advertising
5. Working with analytics
Performance marketing. How to achieve maximum results
Web analytics. How to analyze and interpret data
Media planning. How to plan advertising campaigns
Unit economics. How to calculate the economic model of a business
Internet marketing strategy. Step-by-step plan for promoting your product in different channels
6. contextual advertising
Objectives of channels and their interactions
Yandex. Direct and Google Ads: platform overview
C.J.M. Differences between search advertising
Setting up and running the Google Display Network
Yandex Advertising Network
Search advertising. Collection of the semantic core
Launch and optimization of search advertising
KPI in contextual advertising, calculation of maximum click price and advertising budget, budget forecast in Yandex
Semantics: morphology and operators, negative keywords, methodology for collecting semantics, working with bases, automating the collection of semantics, working with complex semantic cores
Setting up contextual advertising in Yandex Direct: writing effective ads, setting up a campaign on Yandex search, YAN and retargeting
Optimization of advertising campaigns: Yandex Metrics reports for optimization, report master
Web analytics: basics of web analytics, UTM tags, setting up the Yandex Metrics counter, standard and custom reports
Basics of advertising in Yandex Direct: auction, advertising display locations, stencils, USP formation, analysis of advertising results by competitors
Audit of advertising campaigns
7. SEO
Basics of search engines, types of user queries, website ranking factors, basics of HTML layout for SEO specialists
Internal website optimization: working with content, technical and search engine audit of the website, navigation and internal linking, microdata markup, optimization of commercial factors, creation of landing page layouts, optimization for mobile search
Working with the semantic core: methods for collecting and grouping the semantic core, forming the site structure
Setting and tracking goals: site goals and metrics in SEO, search engine results analysis, promotion strategy, installation and work with Yandex. Metrica and Google Analytics, installation of webmaster panels
External optimization and search engine marketing: optimization of behavioral factors, filters and sanctions, search spam, basics of link building, features of promoting service sites and online stores
Basics of communication: KPIs for an SEO specialist, pricing in SEO, reporting preparation, selection performers to implement improvements, setting tasks and monitoring execution, creating a commercial offers
Project: development of an SEO promotion strategy
8. Targeted advertising on social networks
What is targeted advertising?
Setting up targeted advertising using the "Promote" button. Features of social networks
Setting up targeted advertising through the advertising account. Features of social networks
Offers and creatives. Audiences. Budgeting. A/B testing. Testing hypotheses
Work on VKontakte: structure of the advertising account, moderation, advertising formats, working with Albato, retargeting
Working with myTarget: advertising formats, opportunities for app promotion, automation services, reports and analytics in Atuko
Targeted advertising in Yandex. Zen. Yandex. Direct
Targeted advertising in Odnoklassniki
Targeted advertising in Telegram
Pixels. Retargeting
Custom Audiences
Analysis of the effectiveness of targeted advertising
9. Web analytics for marketers
Yandex. Metrica: setting up data collection and processing
Yandex interface and reports. Metrics
Google Analytics: setting up data collection and processing
Reporting tools in Google Analytics
Google Analytics reporting functionality
Analysis of data from web analytics systems
10. Promotion Strategies
Strategy 1-3-6-9-12. Media planning. Budgeting
Promotion analytics
Sales explosion: making the most of special projects
Infinite client LTV. Scripts
Working off the negative. Online Reputation Management
Offline Marketing
Working with subcontractors
11. CRM marketing
Overview of the main platforms
Customer base segmentation
Trigger and communication cards
Launching and maintaining a retention project
12. Sales funnels and sales funnels
What are funnels and auto sales funnels, and how do they differ from each other?
Lead magnet, tripwire, etc.
Customer auto-match
Endless remarketing
Marathons, launches, courses and other information products without producers
Conversions. Monetization forecasting
13. B2B Marketing
Contextual advertising in b2b. Designing CJM in b2b
Content marketing in b2b and its integration into direct targeted advertising
PR in b2b. How and why to write articles, how to get on the pages of Forbes, Vedomosti, Kommersant
B2B sales. How to properly process leads and control the sales department
14. final examination
Online meeting with a teacher
Final test