SMM in Russian social networks - rate 69,000 rubles. from Netology, training 5 months, Date: August 14, 2023.
Miscellaneous / / November 30, 2023
Who is the course suitable for?
For beginners
Master a new highly paid profession and be able to radically change your life
For beginning specialists
Fill knowledge gaps, improve your skills and get a promotion at work
Small business owners
Learn how to effectively develop your own business on social networks
Specialists of related professions
Gain additional skills and be able to pick up companies’ social networks yourself
Managed SMM for the Dozhd and Igromaniya TV channels, worked at Odnoklassniki, implemented projects at Rambler, Mail.ru Group, Wargaming
How to start working on social networks
You will learn what social media is, what is special about it, what is sold on social networks. You will understand what the work of an SMM specialist consists of. You will understand what promotion opportunities are presented in social networks and instant messengers. Useful materials: getting to know the Instagram interface. Modular work: creating and filling 4 sites for the project.
• Development of SMM: why it is important to know the history
• Work of an SMM specialist, functions of social networks and instant messengers
• Selection of niche social networks for the project
• Automation of work processes in SMM. Workshop
• Consultation with a homework expert
Why is it important to create a strategy
Find out what strategy is and what it consists of. Learn to analyze your target audience and competitors and set goals. You will form a unique selling proposition (USP) of the brand and its positioning in social networks. Modular work: creating a strategy for promoting a project on social networks.
• Creation of the brand's USP
• The importance of creating a strategy
• Understanding the target audience
• Components of strategy
• Workshop. Image positioning: defining a niche according to CENSYDIAM
• Consultation with a homework expert
How to write good text for social networks
Learn to create high-quality and engaging content. You will practice creating texts for social networks. Master storytelling and learn how to collect information from the customer in order to correctly set the task of creating text. Useful materials: content plan template. Modular work: creating a project content plan for 14 days with examples of publications.
• The importance of creating a content publishing plan
• Getting started with writing texts
• Storytelling
• Briefing and work with the customer
• Work with the customer: from the brief to content edits. Workshop
• Consultation with a homework expert
How to create social media visuals
Study visual elements on social networks, learn how to select and combine them. Formulate a visualization concept for your account. Learn how to quickly prepare a photo for publication and edit a video. Modular work: visual design of the project page on social networks.
• Format and concept
• Brand as an emotion and visual niche
• Seriality and stylistic unity
• Meanings and their visualization
• Adobe Photoshop
• Adobe Illustrator
• Applications for working with photos
• Mobile applications: we create photo and video content
• Creating masks for Instagram in Spark AR. Workshop
• Consultation with a homework expert
How to attract subscribers: targeted advertising
Learn to create ads on VKontakte and ads with goals on Facebook. Learn to work with the myTarget advertising account. Take a step-by-step look at creating all ad formats and common mistakes. Learn how to create reports and what parameters to look at. Modular work: launching a targeted brand advertising campaign on a selected platform or a fully prepared targeted advertising campaign.
• Introduction to targeted advertising
• VKontakte advertising account: formats, pixel, retargeting
•TargetHunter
• Facebook advertising account: structure, features of work. ADS Manager
• Business Manager. Goals of advertising campaigns, formats, audiences, pixel
• MyTarget advertising account
• Working with audiences, contextual targeting
• Advertising on TikTok
• Top problems during the launch and implementation of advertising campaigns. Workshop
• Consultation with a homework expert
How influencer marketing works. Search, selection and communication with bloggers
Find out what influencer marketing is. Learn how to select and vet bloggers correctly. Master effective work formats. You will analyze examples of technical specifications (TOR), contracts and acts. Learn goal setting and budgeting. Modular work: creating a list of bloggers suitable for the project and its target audience, a generated proposal for working with them.
• Basics of influencer marketing
• Search and selection of bloggers
• Cooperation formats
• Interaction with bloggers
• Strategy and creativity
• Workshop. Launching a challenge with bloggers: mechanics, life hacks and advice
• Consultation with a homework expert
How messenger marketing works. We create chatbots, mailings, auto funnels
Find out what messenger marketing is and what problems it solves. You will figure out where to start implementing auto funnels and how to search for problem areas. Take a step-by-step look at creating a newsletter and chatbot in the builder for three social networks. Modular work: creating a chatbot on the chosen platform.
• Introduction to messenger marketing
• Preparation for the implementation of mailing list and chatbot
• Basics of creating newsletters, chatbots and funnels
• Chatbot and WhatsApp newsletters
• Chatbot and Telegram newsletters
• Chatbot and newsletters on VKontakte
• Creating a chatbot script. Workshop
• Consultation with a homework expert
Working with the audience
Learn what a community is and how to turn your audience into one. Choose the right communication style and learn to engage your subscribers. Master stress communication. Consider process automation tools and community analytics. Useful materials: infographics on project analysis, glossary of terms on community management, checklist for launching a community. Modular work: creating a communication strategy with project subscribers.
• Community
• Getting started with the community
• Working with negativity, positivity and reputation
• Activations and creative mechanics for working with the audience
• Community analytics
• Process automation tools
• Determining the need for a community management project. Workshop
• Consultation with a homework expert
How to develop as an SMM specialist
Find out what you need to open your own agency. You will understand where to look for clients and how to make the first contact successful. Learn to set up work processes and control deadlines. Master auditing and financial control of the budget. You will understand the basics of Yandex web analytics. Metrics. Useful materials: task statement checklist, presentation structure, business letter template, brief template. Modular work: building a process management system in SMM.
• Career track for an SMM specialist
• Nuances of working with customers
• Organization of work on SMM projects
• Time management: how to do your work on time and have time to live
• Planning money for promotion
• Report to the client
• Organizing the workspace of an SMM specialist. Workshop
• Consultation with a homework expert
How to use SMM in different business niches
Learn to create an account taking into account the characteristics of the chosen social network, fill it with text, photo and video content. Consider the most effective ways and tools for promoting accounts. You will learn what criteria to use to choose sites, what content gives the best response, and how to establish successful cooperation with bloggers. You will be able to use SMM tools in different niches.
• Restaurant business, food delivery services, food projects
• Beauty salons and cosmetic brands
• Fashion industry: brands of clothing, shoes and accessories
• Construction and furniture companies, suppliers of services and goods for repair and construction
• Tourist services
Bonus block
You will understand the features of working with the b2b segment. Understand the latest news from four social networks. Explore additional promotion tools: seeding, SMO, hashtags.
• Additional tools for business promotion
• SMM for b2b
• New items in SMM
Graduation project
During your training, you will complete practical assignments for your project. As a result, you will put together an SMM strategy with implementation. If there is no personal project, we will offer a training one. Preparing a diploma project involves independently creating a commercial proposal for a customer or a report to a manager. Defending your work involves submitting a strategy document and recording an online presentation on it.
Employment program
After completing your studies, you can start looking for a job. We will help you with this.
• Resume, portfolio, cover letter
• Job search platforms
• Selection of vacancies and internships from Netology partners
• Netology Alumni Community
• Tricky interview questions. Tests