Basics of SMM on VKontakte without “water” from scratch to specialist - course 999 rub. from Stepik, training 67 lessons 3 - 4 hours per week, Date November 29, 2023.

Welcome to the course “Basics of SMM on VKontakte without “water” from scratch to specialist.” The purpose of this course is a step-by-step study of the basics of SMM on VKontakte, from creating and maintaining a page to promoting it.

During the learning process, we will consider 10 main topics:

1 module — Basics of VKontakte. Let's get acquainted with the site, create a personal page step by step, and also analyze all types of communities. Let's learn the basic terms and definitions that relate to marketing, social networks, advertising and content.

2 module — Marketing and promotion. Let's look at the basics of marketing and SWOT analysis, step by step learn how to create target audiences, and also learn about the offer, USP, and the process of creating a promotion strategy. In conclusion, let’s look at what methods there are to promote a personal page and a business page.

3 module — Creation of a business page. We will step by step create, configure and design a business page from scratch. Let's connect community messages, and also add auxiliary applications to the page and use an example.

4 module — Creation of content and visuals. Let's look at the types and types of content, as well as their format on VKontakte, and find out which applications can help you with your work. Let's analyze a personal brand: logo, visual design, color palette.

5 module — Storymaking. An in-depth module in which we will learn how to correctly create Stories, their types and types, everything about storytelling. Let's look at ideas and life hacks, main mistakes, as well as video editing applications. Let's look at visual video examples of creating Stories and interesting solutions that can be created in CapCut. As a bonus, we will have access to free and useful Telegram bots and channels that will definitely be useful in our work.

6 module — Copywriting. There is also an in-depth block in which we will analyze types of texts, main errors, formatting recommendations, as well as examples of successful work for different areas. Let's find out what text layout is and scripts for Stories. Let's see what kind of writing practices and homework examples there are for developing copywriting skills, as well as useful books, websites and chat bots in Telegram.

7 module — Creation and promotion of the store. In this module we will learn how to turn a community into a full-fledged store. Let's take a closer look at examples of creating product/service cards from your phone and computer. We will look at processing orders, setting up payments, shipping and delivery, as well as mechanisms for promoting the store.

8 module — Targeted advertising. We will create an advertising account, analyze the goals and formats of advertising campaigns. Let's learn how to properly design creatives, headlines and advertising texts. Let's create an ad step by step and set up an audience. Let's talk about retargeting and pixels, and also learn how to view results and statistics.

9 module — Warm-ups and sales. Introductory block about warm-ups and sales. Let's look at a step-by-step example of warming up, what is best to use in it, and what stages it consists of. We will learn about the sales funnel and how to create it, and also analyze the basic techniques in sales.

10 module — Search for clients. Let's figure out where and how to offer your services to an SMM specialist, and how much they cost. Let's look at examples of ready-made commercial proposals. We will learn about portfolios, cases, registration of self-employment and individual entrepreneurs.

At the end of each block there will be testing to consolidate the material.

+ BONUS - course material in pdf format, which can be downloaded and printed for convenience.

If you have any questions about completing the course, be sure to ask them in the “Comments” field, which is located under each step. We will be happy to sort everything out and discuss it.

Thus, this course will be useful, informative and interesting. I wish absolutely everyone to pass it!