From designer to entrepreneur: how to build a fashion business - course 15,000 rubles. from Russian Economic University named after. G.V. Plekhanov, training 3 weeks, date November 28, 2023.
Miscellaneous / / November 30, 2023
fundamentals of marketing as a system for studying market and demand;
organization of product promotion in fashion retail;
infrastructure, means, methods, innovations in fashion retail;
organization of trade in fashion retail;
be able to:
carry out SWOT analysis, formulate USP;
develop a business plan for launching a startup in the fashion industry;
create a calendar of promotions;
own:
skills in developing a corporate identity;
basics of sales management in online and offline format;
a technique for identifying sales hits and outsiders.
Requirements for students
Persons who have or are receiving higher/secondary vocational education are allowed to complete the program
Documents for admission
A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)
Passport: 1 spread (photo), 2 spread (registration)
SNILS
Training in the center of Moscow, in the building of the Russian Economic University named after. G.V. Plekhanov, in specially equipped classrooms.
Founder of the company “Center for Development of Creative Industries “SFM”, creator of the SFM Market marketplace, Cooperation with Fashion Blog (London), Not Just A Label (London), PROfashion (Moscow), Fashion Factory School, Fashion Collection, Fashion Consulting Group (Moscow), international exhibition CPM (Moscow), Fashion Scout (London, Milan, Kyiv).
Business positioning of the brand. ( UNIT 1 )
Marketing as a product promotion system. ( UNIT 2 )
Sales management in offline and online format. ( UNIT 3 )
Address
Stremyanny Lane 36, building 6, room. 525
Serpukhovskaya
Training schedule
Monday, Wednesday, Friday (times by agreement with students).