Faculty of Product Management - course 119,700 rub. from GeekBrains, training 14 months, 2 lessons per week, Date: June 10, 2023.

1 Product management

Introduction to Product Management

You will learn who a product manager is, his responsibilities and tasks, what a product is and how it differs from a project, types of products and their industries, and how an IT product should develop.

Business model

Master Lean canvas for a simple and visual description of the product, learn to analyze the market and understand what product market fit is. Learn to choose product monetization models and use basic business model templates.

Soft skills

Learn what EQ is and how to develop it. You will consider specific situations that managers face in their work and behavioral patterns to resolve conflict situations.

Working with hypotheses

Get acquainted with the process of generating hypotheses, their main subtypes and understand how to prioritize them.

Product Research

You will learn what Customer Development is, learn how to conduct product research and understand what pain points your client has. Learn about quantitative research and methods for determining the value of your product for the client.

2 MVPs

Marketing

You will learn the basics of product promotion and practice developing advertising campaigns. Learn to develop a promotion strategy and a detailed media plan for attracting traffic, get acquainted with the concept of “Guerrilla Marketing” and begin to apply this method in practice.

MVP: preparation for creation

You will begin to go through the full path of designing and launching a product: from forming hypotheses to launching an MVP and evaluating the results.

Prototyping and design for MVP

You will understand basic design tools and assemble your first prototype. You will begin to develop an eye for design and learn the basic rules that you can apply in the first version of your product.

MVP: testing and conclusions

Complete the MVP generation process and launch the finished project.

Quarter results

Get a ready-made MVP of the product, with the right unit economics, which can be promoted in various marketing channels.

3 Working with the team

Working with the team

You will learn how to form an effective team and develop it, organize productive work, set goals correctly and achieve them.

Mobile development

You will understand the differences in developing a mobile application, learn the features of working with Appstore and Google Play.

Soft skills

Continue to develop soft skills that are needed regardless of industry.

Analytics

Continue to understand the ins and outs of using data to improve products and generate hypotheses.

Quarter results

Ability to use analytical tools to work with the product: AB testing, working with metrics, etc. Improved skills in working with a development team (including studying the features of mobile development).

4 Attracting investments. Career

Finance

Learn to count business cases that employers often offer during interviews. You will develop the necessary competencies to present yourself and your product.

Career

You will be able to prepare a resume and practice interviewing.

Attracting investments

You will learn how to attract investments, what accelerators exist in Russia and abroad, and practice pitching your products.

Quarter results

Learn to calculate long-term business cases for a product, explore ways to attract investment, create a resume and prepare for an interview

Items with individual start date selection

Jira and Confluence Basics

Course Overview
Issues in Jira
Filters and dashboards in Jira
Organization of work in Jira using flexible methodologies
Roadmaps in Jira
Spaces, pages and their hierarchy in Confluence
Basic macros
The most used macros. Part 1
The most used macros. Part 2
The most used macros. Part 3
Demonstration of a possible library

Generating ideas to create and improve products

Dive
Focusing
Generation of ideas
Presentation design

English for IT specialists

IT resume sample
Job interview: questions and answers
Effective teams
Workplace communication
Business emails
Requirement specifications (SRS)
Stand-up meetings
Deadline
Challenge
Start up