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Quantitative Research - free course from Skillbox, training, Date: November 26, 2023.
Miscellaneous / / November 30, 2023
Marketing analysts
Increase your knowledge of research and be able to solve more complex business problems using quantitative methods. Learn to build a marketing strategy based on mathematically verified data.
Product managers
You will be able to find out the needs and “pains” of the target audience. You will understand how to properly initiate research based on the company’s goals. Learn to test hypotheses and implement innovations that will increase the value of the product.
Brand managers
You will understand how to analyze the market and competitors using quantitative methods. Using the results of surveys and tests, you can competently manage the company’s reputation. Learn to develop your brand using user statistics.
For beginners and experts in qualitative research
Gain comprehensive knowledge of current quantitative methods. You will become a universal specialist and be able to start a career as a researcher in a large company.
Philosophy of the quantitative approach
Get acquainted with the scientific basis of the method. You will understand how quantitative research has developed and what requirements for working with the method exist today. Learn to formulate scientific hypotheses. You will understand how quantitative research differs from qualitative research, what their goals and objectives are.
Respondent in quantitative research
Become familiar with the concepts of “population,” “sample,” and “target audience.” Learn how the sampling method developed and why it works. Study probabilistic and non-probability types of samples, methods of their formation.
Data collection methods and sources
Learn the pros and cons of traditional and new methods of data collection. Become familiar with survey and non-survey research methods. You will understand how to choose the appropriate method and organize a survey of respondents. Find out what difficulties can arise “in the field”.
Questionnaire as a tool: tasks and rules
Learn what types of scales there are in social research. Learn to translate the world around you into meaningful mathematical models. You will understand how to test a hypothesis and measure the properties of the object being studied using a quantitative method. You will be able to correctly compose survey questionnaires, work with sensitive topics and recognize lies.
Applied research for business
Learn to translate business problems into research questions and write a research program. You will be able to select research solutions in conditions of limited resources. Learn how to write clear and precise research briefs.
Types of Quantitative Research: Business Problems and How to Solve Them
You will understand what kind of research there are. Learn to select the type of quantitative research based on business objectives, and you will be able to calculate the resource consumption of different ways to solve these problems. Study standard questionnaires.
Analysis of quantitative information
Learn to evaluate the quality of data obtained from quantitative research and analyze it. Master the tools for independently calculating data and be able to interpret the results obtained.
DIY research
You will understand the pros and cons of DIY research. Get to know the main platforms and contractors that will allow you to do your own research. Learn to work with your own database of respondents, as well as organize the recruitment of new research participants.
Graduate work
You will write a research program to solve a business problem (educational or for your own project): translate applied data for research, choose the method and sources of data collection, calculate the sample, draw up a survey questionnaire respondents. You will then analyze and interpret the collected data to formulate recommendations based on your original business objectives.
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