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Methane hammers freedom fighters to misunderstood teenagers on Christmas Eve, Apple TV commercials hit us really iconic images of the last few years. More recent clips remember everything, but what about those that were created at the dawn of the company, in the distant '70s? I bet, even if you have seen them, have long been forgotten. However, among them there are a lot of cool, especially for that time, masterpieces that are worth to review them again.
Alligator
Now, in the era of Tim Cook, when the company has a more ecological and "green" way, we hardly Apple executives will see in advertising, laughing at the prospect of transformation of crocodiles in portfolios and shoes. Welcome to 1985!
This early Apple advertising is not as well known as a masterpiece by Ridley Scott's "1984", however, we see in it the same cheeky humor that has become characteristic of the Apple commercials over the years for which we have them love.
We Are Apple (Leading the Way)
Remember how Apple struck the humorous corny corporate advertising 80s? If not, take a look and remember! While all fawning touted their products, Apple has its own position: gikovataya, friendly computer company that is not afraid to laugh at themselves. At least, it seems to me that this is what happens here.
Nightmare
This video is noticeably stands out from the modern concept of the campaign «Back to School». There are many countries: the student has a dream in the style of "A Nightmare on Elm Street," in which he forgot to prepare for the exam on the history. He suddenly wakes up and realizes that his Mac to help him cope with it.
I think in a similar Samsung advertising boy would not bother and simply be attributed to the correct answers from a neighbor.
middle Seat
This advertisement is not that there are 99% of all Apple commercials that reach the ambitious goal: to show the typical Apple user look like ordinary people, but it is a little steeper than rest. Introduced shortly after the «Think Different» cult advertising that everyone knows and loves this movie, launched in support for iBook, shows the Apple user is not in the best light: as indifferent to the surrounding countries eccentric.
The fact that advertising ends up annoying all the song "Who Let The Dogs Out?", Makes it even worse. Well, at least, Milo Ventimiglia received a small part time, until by the time arrived, "Heroes."
Hard Sell
Apple's sales in the corporate sector went up the hill recently. Ask any employee of the company, which had to do with it in the '80s, and he will tell you about all the hardships faced by the Apple's, to somehow "move" an impregnable at the time, IBM. This video, released in 1987, changes the situation by means of an elegant turn of events at the end. Gorgeous, discreet Apple advertising.
The Future
I'm a fan of old sci-fi movies and I like Apple as the ads with a look at the past and the future. Previously, when at the helm it was Jobs that paid not much attention, but now we see that Tim Cook has a different opinion. A striking example of this - the celebration of 30 year anniversary of the Macintosh, especially in comparison with minimal activities during the 25-year anniversary, which was a "round" date.
In this 1994 advertising Apple with love looking at the outdated world of robots and flying cars before abandon such a future, in favor of the Macintosh. This cheeky, gikovataya advertising is much "softer" and other more daring clips, which the company launched in the '90s.
High Technology
Many people remember the ad first poppies, but how many remember the first advertising Apple II? Designed for High Technology, one of Apple's first resellers, this video is a good explanation of why you I need a personal computer and Apple urges you to buy it, although the specific reason for this seems to be no.
Today commercials are far from the technological world, but it is interesting to see that over the years Little has changed: in 1977, this ad has been focused on the user as well as now in 2014. Of course, the iPad today at the center of attention, which is used to measure the trajectories in baseball or the iPhone, which monitors your health. 37 years ago "in fashion" was the closure of the accounts of your checkbook and create their own Pong.
Voice Recognition
Many people believe that Apple has not created any innovation in the years when Steve Jobs left the company. With this difficult not to argue, because until that time when Steve returned to Apple in 1997, she came up with some really cool things that have come just at the very "middle ages", when Jobs was away from company.
One of these things was PlainTalk, collective name recognition and synthesis tools MacInTalk speech. These features are just the center of attention in the video, which also shows the updated user interface, while the majority of PC users still work in DOS.
Meeting
Advertising Apple products disgraced almost always garantrovanno forget. Doomed to failure personal assistant to Newton, in many ways served as a prototype iPhone and iPad. Despite some "children's illnesses» Newton, in fact, it was a great product to the time when Apple admitted defeat. This roller comprises a stylish "arrivals" hidden camera and flavored black humor.
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