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Product design - course RUB 27,990. from Specialist, training 24 academic hours, date of May 20, 2023.
Miscellaneous / / November 30, 2023
Product Design – an active emerging niche in product development/marketing, especially during the post-pandemic period. A competent product designer is in demand in any company at any time, regardless of what products or services the business provides. The competencies of a product designer allow him to develop both in marketing and design, and, in fact, further in creating and improving the product.
The course covers the work of all these departments as they apply to Product Design. You will learn not only to create and constantly improve sensational products and services, but also to convey selling, “catchy” USPs for customers through design, respond to customer needs with a “star” product (through design), generate new customer requests for the best product/its features, create these new products/features, constantly improve the process and positioning/sales methods product line.
- product specialists;
- marketers;
- designers of different profiles;
- product and project managers;
- Internet project managers;
- marketing and advertising managers;
- digital specialists;
- representatives of related digital professions;
- applicants of all the above-mentioned specialties;
You will learn:
- create in-demand products, having previously pinpointed the needs and demands in the market;
- shape the desires of customers - and then create products that can satisfy these desires through design;
- draw up portraits of the target audience;
- segment target audience by product line and even individual product features;
- identify the USP of each product/feature, competently present them to customers through product design, “tasty” presentation;
- refine and improve the product without interruption relative to other processes;
- organize work in a team;
- work according to agile methodology;
- develop a project concept and delegate tasks.
Practical teacher, MBA in project management and digital marketing (Walden University, USA), economist (RANEPA, St. Petersburg), master of GR technologies (Russian State University for the Humanities, Moscow).
Stanislav Evgenievich’s work experience in omnichannel marketing management - more than 15 years, of which 7 years as Marketing Director of the GORZDRAV pharmacy chains and 36.6. The expert has successful experience in marketing promotion in online and offline channels, organizing PR support for business projects at the level of regional and federal media. Stanislav Evgenievich conducted thousands of marketing studies to improve existing products and launch new products, built hundreds of integrations with bloggers to develop corporate channels on social networks, YouTube and Telegram.
Stanislav Evgenievich is a certified marketing expert and anti-crisis manager of an international consulting agency. Specializes in launching online projects and bringing startups to the markets of Russia, Asia, Latin America and the EU.
By combining academic knowledge and extensive practice in managing project teams, Stanislav Evgenievich creates an atmosphere of constructive communication and makes learning the material effective. In his classes you will gain useful skills for the successful development of your business in a given (or shortest) time frame.
During the courses you will learn to use the tools mail marketing, PR, SEO and GR technologies to increase sales, attract customers, investors and government grants. You will gain a deep understanding of the laws of interaction and unique practical experience in the field of contextual advertising, the development of social networks, and building a product marketing strategy.
Module 1. “3 pillars” of product design (3 ac. h.)
- 2 systems of thinking around which the product is modeled;
- hooked model;
- human-centric design.
- Case analysis.
- design thinking approach when creating a product;
- work on agile methodology, namely with the design, development, marketing and sales departments (plus/minus others involved in creating and bringing the product to market, depending on the organization - - companies. Consider the average scenario).
Module 2. The concept of simplification and its 10 laws (1.5 ac. h.)
- Cases, tasks for modeling cases.
- Project design system: algorithmic design and component approach. Examples.
Module 3. Determination of business strategy (8.5 ac. h.)
- the need that the product solves
- TA
- desires of the target audience, which can be “developed” from the need
- product features and product line that can be built around the desires of the target audience
- SWOT analysis of the product
- competitor analysis
- marketing research
- A/B tests and usability testing
- market capacity (available, actual, potential)
- project economics
- unit economics
- Object model and CJM.
Module 4. The above principles in [UX] product design (8 ac. h.)
- Basics of UX and UI;
- Features of different platforms, differences in the design of websites (content) and landing pages (promotional pages), 7 principles for creating interfaces;
- Wireframes and interactive prototypes. Card development, example and case analysis;
- Tools – what a modern product designer uses (Figma, Adobe Suite, Tilda/Wix/LP/Wordpress; Animation - presentations, videos. Animation in Principle, figma, adobe effects. 12 Disney principles). Theory and practice.
- When a layout needs to be created for and transferred to developers. Metrics for quality control of work performed according to your technical specifications;
- Criteria for assessing the success/weaknesses of your design solution.
- Concept test before launching the product on the market. A/B tests.
- Receiving feedback from users and making changes.
Module 5. Creation of product design using the Human-centric design and Hooked models (3 ac. h.)
- the product itself and its features (taking into account the characteristics of the target audience);
- product line (in accordance with the desires of the target audience, aiming at the potential market capacity).
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