Profession: "Middle & Senior product manager" - course 129,000 rubles. from ProductStar, training 10 months, Date November 29, 2023.

Level 1: "Skills for Middle Product manager"

We master in practice the Hard-Skills of a product manager

Block 1: Middle Product Skills for Product Planning and Development
Classes:
Introductory lesson for the Profession: Middle&Senior Product
Who is a middle product?
Working with PDP
Regular management and KPI
Product Manager Tools
Product manager documents
Fast hypothesis testing and MVP
Weekly planning
Medium-term planning
OKR approach

Block 2: DataDriven and Analytical Approach
Classes:
The role of the analyst in the team
The role and place of an analyst in a product team
Product Management Based on the Lean Canvas Model
HADI cycles
Basic types of business metrics and Lean Analytics
Metric Decomposition: Metric Hierarchy and Metric Pyramid
Google Sheets Basics
Pivot tables
Data formatting
Data visualization
Basic calculation functions and formulas
Logic functions and tools
Text functions and tools
Working with Ranges
Arrays
Forecasting

Block 3: Prototyping and Figma for products
Classes:
Basic actions in Figma
Working with Curves
Rendering interface elements
Local libraries
Prototyping and animation
Constraints and components
Options and libraries
Figma Community
Preparing layouts for team work

Block 4: NoCode tools and MVP creation
Classes:
Tilda: getting to know the platform
Create your own page
Working at Zero-Block
Working with modifications
Settings and design in Tilda
Basic integrations in Tilda
We turn Tilda into a full-fledged service
Personalization of your personal account
Automation of access control
Creating a website from scratch. Transferring design from Figma to Tilda
Creating a website from scratch. Finalizing the design and connecting the database
NoCode Tools
Direct. Theory
Direct. Practice
Getting to know Bubble
Online store without code
Automation of communication with clients using chatbots
Scheduling system and data visualization without code
UX principles for quality products

Block 5: Hard skills - A/B testing and Unit economics
Classes:
Hard skills for product
A/B testing
Testing hypotheses and searching for growth points using A/B testing
Basics of mathematical statistics for A/B testing
Statistical test to evaluate the results of an A/B experiment
A/B test goal and metrics
Practical implementation of an A/B test
Advanced testing techniques
A/B testing tools
Applied Analytics
Unit economics
Customer lifecycle and cohort analysis
Competitor functionality analysis

Block 6: Data Analysis: SQL, Dashboards and Data Visualization
Classes:
Introduction to SQL Block
Data Extraction and Operators
Data filtering and conditions
Data conversion and operations in SQL
Sorting data and working with date/time
Grouping data
Introduction to Databases
Joining tables
SELECT and FROM subqueries
Subqueries JOIN and WHERE
Updating, adding and deleting data
Creating, modifying and deleting tables
Text operations and window functions
Query acceleration and optimization, table expressions
Final LEGO project
Overview of main programs
Consolidating SQL practice
Data visualization tools
Working with dashboards
Setting up dashboards

Block 7: Soft skills for products and working with stakeholders
Soft skills for product
Working with the team
How to protect the project from the team and stakeholders
Subcontractors
Speaker preparation: where to start?
An interesting and memorable performance: how to make it like that?
How to overcome stage fright
Design Thinking

Stage 2: "Specialization and creation of products from 0"

Deciding on your specialization and learning how to launch your product
The choice is yours: explore one or all specializations

Block 1: Mobile Product manager specialization
Classes:
Mobile application design
How to do conversion Onboarding
Setting up mobile analytics and A/B tests
Creation and testing of a mobile application prototype
Understanding the technical aspects of mobile applications
Promoting a mobile application to an existing audience
Working with Appstore and Google Play
Mobile Marketing
Basic App Metrica reports

Block 2: Product Marketing manager specialization
Classes:
Product Marketing Manager. Who is a PMM, why is the team needed and how to become one?
Growth Hacking
Introduction to Marketing Analytics
Building analytics in performance marketing
How to find out how much your clients are costing you
Basics of CRM analytics. Customer segmentation
Introduction to Marketing Research
Introduction to digital analytics: basic concepts and tools
Basic settings of Google Analytics and Yandex Metrica analytics tools
Basic Google Analytics reports. Metrics and parameters
Basic Yandex Metrica reports. Metrics and parameters
GTM features and main features
Advanced GTM capabilities. Practical cases
App analytics tools

Block 3: Specialization Technical&ML Product manager
Classes:
Technical Product Manager
Technical Basics
IT architecture and infrastructure
Identifying business growth points for the company where ML can help
Checklist for implementing ML tasks in a company and team
Best practices for working with BigData/ML team
Working with datasets and models. Feature selection
Workshop: creating and launching a dataset
Validation of business results of launching AI/ML functionality
Cases of technical products: internal services, CRM, billing

Block 4: Specialization: Industry specifics
For a deep understanding of the specifics of the industries that are important to you

B2B
Features of product work in offline businesses
How to develop competencies in different industries: cases of FinTech, GameDev, EdTech
Retail and E-commerce
Banks, telecoms and large corporations
Startups
Foreign companies

Block 5: Creating and launching products from 0
Classes:
Market and share calculation
Creation of new products and launch to market
Market research for a new product
Working with a distributed team
Hiring a team
Product positioning, USP development
Collaboration with the marketing team
Sales tasks when launching a new product
Pivot
Restarts
Monetization
Abroad
Team hackathon to launch a product from 0

Level 3: "Senior Product & CPO Skills"

Learning to work on strategy and manage a product team

Block 1: Analytics and Visualization Tools
Classes:
Introduction to Power BI
Power Query: Getting and Transforming Data
Data model in Power BI
DAX (Data Analysis Expressions)
Working with reports and data visualization
Power BI Service and creating a dashboard
Power BI + Python
Final project: Uber & Lyft
Introduction to Tableau. Introducing the Tableau infrastructure
Data models and tabular calculations in Tableau
Options and levels of detail
Aliases, sorting, Actions
Development of dashboards. Setting up interaction between visualizations
Possibility of transferring and collecting data from analytics systems - ClickHouse, OWOX and BigQuery

Block 2: Working on strategy
Classes:
Strategic thinking for product
Toolkit for working on strategy
Custom product metrics
Feature Adoption
Prioritization
Product strategy and vision

Block 3: Managing budgets and finances
Classes:
Working with budgets
Finance and P&L

Block 4: Product team management
Classes:
Management methodologies
Management Tools
How to manage a product team (part 1)
How to manage a product team (part 2)
Processes in the product team, opening and closing products
Industry differences in product teams and approaches
Exiting the product to international markets
AI&BigData Product Management
Senior Product and CPO Tools

Thesis and employment assistance
Classes:
Working on a thesis project for a portfolio
Interview and job placement
Working as a Product Manager
How to grow into a Product Director
Final defense and consultations