Yandex. Metrics. Website performance assessment and advertising analytics - course RUB 11,990. from Specialist, training 8 academic hours, date of November 25, 2023.
Miscellaneous / / November 30, 2023
Practical teacher, true master internet marketing with great experience. Certified specialist Google Analytics And Google Ads, expert on Yandex. Metrica And Yandex. Direct. Certified teacher 1C-Bitrix. SEO expert level A+ according to the RAEC test.
Developer, project manager, administrator of many successful Internet projects.
He worked in large telecommunications, financial, insurance, software companies and online stores, including MTS OJSC (participant in the development of the MTS-Search portal), ArtLebedev and others. Has a clear understanding of how modern online businesses operate. Knows how successful websites should look and work. Professionally versed in web analytics, ecommerce, online marketing, SEO promotion, contextual and media advertising, targeted advertising, working with target audiences, competitor analysis. An expert in the field of auditing, analyzing web projects of any level and building a strategy for promoting goods, services, and brands in the web environment.
The teacher's experience is confirmed by a number of certificates. Founder and commercial director of an advertising and analytical digital agency. Has practical skills in administering and maintaining websites on such popular CMS as
1C-Bitrix (Bitrix), Drupal, WordPress, Joomla. Managed projects and project teams as a department head for many years Internet projects, Internet project management specialist, Internet marketer, manager online store. Certified in Agile (SCRUM) approaches to project management. Participant of Digital Summit New York 2019.The teacher willingly shares his experience, secrets of his craft, and gives students professional advice on the topics being studied. Listeners praise the style and manner of presentation of Yakov Mikhailovich, noting his undoubted teaching talent and excellent sense of humor. His lectures are held in an atmosphere of friendly, lively discussion, in which new knowledge is easily absorbed and numerous additional questions are resolved.
Practical teacher, MBA in project management and digital marketing (Walden University, USA), economist (RANEPA, St. Petersburg), master of GR technologies (Russian State University for the Humanities, Moscow).
Stanislav Evgenievich’s work experience in omnichannel marketing management - more than 15 years, of which 7 years as Marketing Director of the GORZDRAV pharmacy chains and 36.6. The expert has successful experience in marketing promotion in online and offline channels, organizing PR support for business projects at the level of regional and federal media. Stanislav Evgenievich conducted thousands of marketing studies to improve existing products and launch new products, built hundreds of integrations with bloggers to develop corporate channels on social networks, YouTube and Telegram.
Stanislav Evgenievich is a certified marketing expert and anti-crisis manager of an international consulting agency. Specializes in launching online projects and bringing startups to the markets of Russia, Asia, Latin America and the EU.
By combining academic knowledge and extensive practice in managing project teams, Stanislav Evgenievich creates an atmosphere of constructive communication and makes learning the material effective. In his classes you will gain useful skills for the successful development of your business in a given (or shortest) time frame.
During the courses you will learn to use the tools mail marketing, PR, SEO and GR technologies to increase sales, attract customers, investors and government grants. You will gain a deep understanding of the laws of interaction and unique practical experience in the field of contextual advertising, the development of social networks, and building a product marketing strategy.
Module 1. Terminology, settings, features of Yandex Metrica (2 ac. h.)
- Setting up an account in Yandex. Metrica
- User management
- Check tracking status
- Audience analysis, traffic quality
- Demographic reports, interests
Module 2. Analysis of traffic sources and main Yandex Metrics reports (2 ac. h.)
- Analysis of main traffic sources
- Analysis of search engines and keywords, analysis of the effectiveness of SEO promotion
- Advertising channels
Module 3. Analysis of the effectiveness of website content and achievement of goals (1 ac. h.)
- Website content analysis
- Identifying user preferences
- Creating audience segments, using them in advertising
- Indicators of page response speed, server, loading time
- Creation of bot segments, target users
Module 4. Analysis of the effectiveness of conversions on the site (2 ac. h.)
- Methods for tracking conversions on the site
- Setting up landing pages
- Goals and conversion
- Checking the correctness of the selected goals
- Attribution models
- Tracking events in Yandex Metrica
- Event tracking code
- Ways to set up conversion tracking
- Methods for assessing the effectiveness of advertising and transitions
- Analysis of audience cohorts
- ROI: Return on investment, evaluation methods
Module 5. Additional features: filters (1 ac. h.)
- Purpose and use of filters
- Custom filters
- Link and design analysis
- Link maps and click maps
- WebVisor