0
Views
Yandex. Direct. From the basics to professional techniques - course RUB 15,900. from Convert Monster, training 2 months, Date November 28, 2023.
Miscellaneous / / November 30, 2023
Internet marketing agency.
HOW TO ATTRACT CLIENTS USING INTERNET MARKETING?
Development of a selling landing page
Landing page - increases the flow of applications, allows you to optimize current advertising costs and get more targeted clients due to the correct structure, attractive USP and strong design.
Effectively setting up contextual advertising
Setting up Yandex advertising campaigns. Direct is painstaking engineering work. And in our deep conviction, the main KPI here is your profit. We will help you receive from 5 to 86 applications daily at a price of 95 rubles per lead.
SEO website promotion in Yandex and Google
Organic results are an unlimited space for getting new customers, increasing loyalty to your brand, testing and launching new projects. Absolutely legal website promotion without external links: traffic growth by 500% per year. Your site is in the TOP 10 search engines Yandex and Google. We will give your website maximum attention - we take on no more than 4 projects per year.
Launch of display advertising and mass retargeting
Display advertising is ideal when you need to launch a new product or reach all potential customers during the season. Your advertisement will be placed on more than 2,000 sites and users will not have a single chance to miss your offer.
Launching killer email marketing
Sending letters by email is the most profitable and inexpensive way to get real customers, their loyalty and recommendations for your business. Email marketing will increase your revenue by an average of 3.63 times in the 3rd month of operation. It is ideal for selling expensive services, information products, consultations, franchises and online store products.
Training: Learn about new marketing tools and improve your skills
Every week we conduct free webinars on contextual and targeted advertising, SMM, SEO, email marketing, landing page creation and web analytics for marketers and business owners. The classes are taught by agency employees, as well as personally by Convert Monster director Anton Petrochenkov, a practicing marketer with 13 years of experience.
Certified Yandex specialist. Direct, Google AdWords, Google Analytics, Yandex. Metrics, Calltouch and Origami
Speaker and curator at the courses “Traffic Specialist, Traffic Manager 2.0”, “Internet Marketer 3.0”
Author of the Yandex. Direct 2019"
16 years of experience in Internet marketing (since 2006);
Owner of the online marketing agency Convert Monster. Clients include brands such as Michelin, Daewoo, TaxCom, Humana, Knauf, Biocodex, Alex Fitness. In 2017, the agency entered the TOP 100 best agencies on the Runet according to Tagline;
Certified Yandex specialist. Direct, Google Ads, Google Analytics and Yandex. Metrics.
Founder and chief methodologist of the Convert Monster Training Center, author and speaker of more than 20 courses on Internet marketing. Conducted training for employees of PwC, eLama, Shokoladnitsa, 3M;
Author of 3 best-selling books on marketing – “The Perfect Landing Page”, “Introduction to Google Analytics” and “Marketing for Non-Marketers”
Regular speaker at Russian conferences and business forums: JustClick, Marketing One, Russian Sales Week, Russian Marketing Week, Dive-in-Sales, Find your traffic, Race Expo, Commodity mafia.
Introductory lesson. How to find your first client
Speaker – Oksana Visyagina
Beginners' problems. Beginner's Advantages
How to choose a project. Basic beginner mistakes
Stage of agreement with the client
Where to look for customers
Lesson 1. Introduction to Traffic
Speaker – Anton Petrochenkov
What is traffic
Terms and Definitions
The concept of a simple funnel
Avatar method
Audience concept
Avatar development step by step
Character Map
Lesson 2. Media planning
Speaker – Konstantin Aleksashin
Basic Keywords
Negative words
Budget forecast. Yandex. Direct
Lesson 3. Market and competitor analysis
Speaker – Anton Petrochenkov
Competitive environment
Comparison of budgets
Behavioral Metrics
Ad analysis
Offer analysis
Needs Analysis
Lesson 4. Setting up Yandex. Metrics
Speaker – Elena Amayukova
Lesson 5. Setting up goals in Yandex. Metrica via GTM
Lesson 6. Preparing to set up campaigns
Speaker – Svetlana Kodintseva
Lesson 7. Collecting the semantic core (theory)
Speaker – Svetlana Kodintseva
Yandex Wordstat
Basic and nested queries
Basic terms
Negative words
Keyword operators
Lesson 8. Semantic core - practice
Speaker – Svetlana Kodintseva
Collection of masks
Grouping keywords - practice
Automated collection of nested queries
Cleaning nested queries - practice
Collecting negative keywords
Lesson 9. Creating ad texts
Speaker – Svetlana Kodintseva
Ad structure
Rules for writing advertising texts
What affects CTR
Working with extensions
Lesson 10. Setting up search advertising in Yandex. Direct
Speaker – Svetlana Kodintseva
Search results. Ad structure. Stencils
Auction. Strategies and bets. Level of quality
Structure of advertising campaigns
UTM tags. Preparing a Yandex download template. Direct
Lesson 11. Setting up search advertising in Yandex Direct. Working in the interface
Speaker – Svetlana Kodintseva
Lesson 12. Working in Direct Commander. Cross-backing track, gluing takes
Speaker – Svetlana Kodintseva
Lesson 13. Working with Yandex networks. Direct (YAN)
Speaker – Svetlana Kodintseva
Types of targeting
Auction Features
Advertisements
Setting up an advertising campaign
Retargeting
Campaign Wizard
Lesson 14. Yandex. Audiences
Speaker – Elena Amayukova
Audience.yandex.ru
Yandex. Audiences - Look Alike. Yandex. Metrics
Geographic targeting
Pixel. Yandex. Audiences
Lesson 15. Yandex. Direct - advanced features
Speaker – Elena Amayukova
Yandex media campaign. Direct
Media-contextual banner
Turbo pages
Dynamic Ads
Lesson 16. Reports based on contextual advertising interfaces in Yandex. Direct + Optimization of advertising campaigns in Yandex Metrica
Speaker – Elena Amayukova
Who is a web analyst
How a UTM tag works
Basic indicators in the metric
How to read reports
Yandex Report Master. Direct
Mobile advertising: SMS, contextual and display advertising in gadgets
The video course is designed for beginners who want to learn in more detail about the nuances of setting up and running advertising in the mobile environment. By consistently mastering the training program, you will learn what mobile advertising is, how to create a strategy for mobile advertising campaigns, how to use Yandex tools. Direct, what to consider when selecting sites in YAN, how to buy an advantageous position for displays.
4,4
Yandex. Metrics. Website performance assessment and advertising analytics
As part of the course, you will learn the basic tool for web analytics and set up the system yourself; Explore the capabilities of this service to research users, their interests and behavior on the site. You will be able to analyze advertising campaigns and filter out non-target traffic; You will be able to manage the development of online sales, stimulating visitors to take targeted actions based on data.
3,6
Subscribe
YOU MIGHT ALSO LIKE