Employee as a client: drivers, tools and performance metrics - course RUB 240,000. from SKOLKOVO School of Management, training 3 days, Date: April 22, 2024.

Elena Vitchak is a professor of business practice at the SKOLKOVO School of Management. Elena has an Executive MBA degree, will graduate in 2022 with a master's degree in psychology and psychoanalysis from the Moscow Institute of Psychology, and also has many years of practical experience in the field of management and human capital management, including on the Boards of Directors of major companies Russia and the CIS.

Professor of Business Practice Witczak is also a Certified Executive Coach and a Certified PCM (Process Communication Model) Trainer.

Elena's educational and consulting activities focus on topics related to organizational culture, organizational behavior, leadership, management changes, motivation and engagement, analysis of individual behavior, as well as issues related to team management and the use of modern HR tools.

Elena is a recognized expert in the field of the labor market and current trends and trends.

Professor of Business Practice Vitchak is a multiple winner of the “TOP – Komersant 1000” rating best managers of Russia" and the author of publications in Forbes, HBR and specialized publications HR.

In 2022, Elena received the SKOLKOVO Teaching Excellence Award 2022, which is awarded for teaching excellence, high praise from students and a bright teaching philosophy.

Professor of business practice Witczak uses both academic knowledge in the field of organizational behavior, psychology, general management, communication, coaching, and rich practical business experience. Elena's academic experience is perfectly combined with deep business expertise and knowledge of all tools for managing people and teams.

Elena’s managerial experience is 18 years and includes transformational experience in consolidating large assets and implementing a system management accounting and principles of corporate policy, transformation of the operating model from an operating holding into an investment group and many other aspects.

In 2008-2017, Elena held various positions in the holding company JSFC Sistema (more than 18 assets in all leading sectors of the economy). Over 9 years of work in the structures of JSFC Sistema (shareholder company of the leading Russian companies MTS, Detsky Mir, MTS Bank, Segezha Group, Medsi, Agroholding “Steppe”, etc.) projects were carried out to transform the holding from changing the management model to changing all management and personnel management procedures.

At the SKOLKOVO School, Professor of Business Practice Vitchak has been teaching in educational programs related to managing people and teams since 2017. context of the organization, and also accompanies Executive-coaching in leadership programs for senior managers of business structures and public sector.

Professor of Business Practice Witczak is the academic director and producer of the HR as Business Partner and Employee as Customer programs. The programs are aimed at helping owners build a people management function, as well as organizing HR processes in a competitive environment for professional personnel.

Victor Shkipin is a professor of business practice at the Moscow School of Management SKOLKOVO. He graduated from Cavendish College London and St. Petersburg State University. Victor has certificates in marketing, PR and sales management from the London Chamber of Commerce and Industry and teaches marketing in EMBA, MBA and corporate programs.

In his teaching, Victor focuses on practical and applied aspects of marketing, as well as the fundamental role of marketing in organizations and the importance of the participation of top managers and competent expectations from marketing teams.

Before joining the Moscow School of Management SKOLKOVO, Professor Shkipin held leading marketing positions in various industries business, which has allowed him to develop tools that are not only effective, but also universal and applicable to various sectors business.

Victor's career path covered various industries: FMCG (Retail Marketing Director at Coca-Cola, Russia); retail trade (marketing director at M.Video - the leading Russian electronics retailer); banking (director of marketing and public relations at Sberbank - the largest bank in Russia and Eastern Europe, VTB Bank and Alfa-Bank); and telecommunications (Financial services in Beeline, Russia).

The main subjects of Victor’s consistent study, teaching and practical training with students are interpenetration and creative implementation successful marketing solutions and approaches from other industries, a holistic approach to customer emotions and focusing organizational efforts on customer experience scenarios experience.

How to determine the optimal combination of different elements of wages? How to build and use a grading system, how to develop a bonus system depending on the achievement of key performance indicators (KPIs)? How to develop a system of additional benefits? How to build an effective system for remuneration in an organization and what information should be included in the remuneration regulations while maintaining confidentiality? You will receive answers to all these questions after completing the course “Building an effective remuneration system.”