Mini MBA: Projects. Strategies. Innovations - course 190,000 rub. from the Russian School of Management, training 250 hours, date September 9, 2022.

MBA teacher at Russian School of Management. Developer of digital transformation programs, designer of complex social systems. Organizational designer, systems engineer.

Ph.D., expert practitioner in the field of marketing and strategy, certified business coach. Associate Professor of the Department of Management at the Graduate School of Business of Moscow State University.

Strategy. Business transformation. Balanced Scorecard
• Assessing the current strategic position, identifying possible options for business transformation.
• Analysis of industry development trends and the region where the company operates.
• Assessing the current strategic position and key risks.
• Identification of areas of strategic problems.
• Assessing the effectiveness of the organization of key business processes.
• Analysis of options for strategic development of the company.
• Assessment of development opportunities in terms of available resources and operating technologies.
• Development of strategic options for business transformation.
• Business optimization in conditions of stabilization of the market situation.
• Business contraction due to a sharp deterioration in the market situation.
• Active development in promising segments.
• Business reengineering with a radical change in strategy.
• Assessing the need and possibilities for using innovative solutions.
• Structuring and formalization of the company's strategic goals in the logic of the balanced scorecard.
• Analysis of available resources and key performance indicators.
• Transformation of strategic goals to the level of processes and projects.
• Interpretation of strategic goals at the level of financial prospects.
• Identification of cause-and-effect relationships between performance indicators.

Business model. Strategic, tactical and operational management of business processes
• The company's business model in the representation of a set of business processes.
• Definition of a complete set of business processes of the organization and their detailing into components.
• Identification of factors of non-optimality and inconsistency of business processes.
• Designing target performance indicators for each component (process).
• Transformation of goals and to the process level.
• Application of the matrix of distribution of powers and responsibilities in the business process management system.
• Synthesis of target (innovative) business models and business processes taking into account: development strategy, performance targets, available resources and operational technologies.
• Implementation of targeted (innovative) business models and business processes.
• Forecasting and planning (tactical, operational).
• Synchronization of business processes through the development of a system of tactical and operational planning.
• Design and implementation of an interconnected planning system: in volumetric (quantitative), nomenclature, financial parameters.
• Identification of problem areas in the system of tactical and operational planning of one's own organization.
• Designing an organization model in the form of “technological stages”.
• Transformation of strategic level plans to the tactical level.
• Synchronization of tactical and operational level plans.
• Introduction of a system of interconnected forecasting and planning.
• Strategic Development Service. Company development platform. Functions and resources of the development director.
• Development and implementation of company strategy.
• Unified system of strategic management of the company.
• Strategic session. Stages and format of the strategic session. Planning a strategic session (case studies). Preparatory and organizational work. Information Support. Conducting a strategic session. Materials of the strategic session. Session results.

Processing session results.
• Strategy formulation. Development of strategic decisions. Hierarchy of company strategies.

Business plan: development and implementation. Attracting project financing 
• Business plan is a key document of the investment cycle.
• Sections of a business plan, mandatory and optional elements.
• Indicators of the effectiveness of the investment project. Making investment decisions.
• Using software to develop a business plan.
• Analysis of financial risks, development of response measures.
• Assessing the quality of a business plan, typical mistakes.
• Presentation of the document to investors and management.
• Types and sources of project financing: from loans to placement of shares.
• Key documents justifying the effectiveness of investments.
• Development of an investment memorandum, differences from a business plan.
• Composition and rules for an effective presentation. Organization of roadshows.
• Interaction with external consultants and partners to attract financing.

Strategic session. Organizational Change Management
• Strategy and communications in the organization.
• Distinctive features of a successful strategy.
• Organizational communications are the lifeblood of business.
• Conducting strategic sessions.
• Goals and formats of strategic sessions.
• Stages of a strategic session.
• Typical problems of strategic sessions.
• Results of strategic sessions.
• Obstacles to successful strategy implementation.
• Results of the strategic session: how to bring them to life?
• Organizational change management
• Perception of organizational change. Thinking styles and stages of perception of change.
• Success factors and typical mistakes of organizational changes.
• Methods of working with resistance to change. Effective organizational communications in the process of change.
• Communication process in the organization: roles, levels, effectiveness.
• Types of internal communications: downward, upward, horizontal.
• Formal and informal communications.
• Communication barriers and ways to overcome them.

Intensive development of the company: innovative projects and startups
• Areas of innovative development. Innovation strategy, new products and services, breakthrough business models, technological innovation.
• Innovation Factory. Creating an intensive process for generating and implementing new ideas. How to move from one-time ideas to a full-fledged system.
• Portfolio management of innovative projects. How not to slip into bureaucracy, but to ensure the reliability and transparency of innovative projects.
• Startup. How to launch a real startup in an existing company, because this is not just a project or creating a business.
• Risks. The desire for risk is the basis of real breakthroughs. Risks carry the threat of losses, but open up serious opportunities for growth and development.

Leader and team
• What is the meaning of Leadership.
• The Leader's Path.
• How to develop leadership qualities.
• Power and influence of the Leader.
• Leader's personal effectiveness.
• How to stay on track.
• Leader and team.
• Systematic view of the team.
• Team management styles.
• Improving the efficiency of teams.
• Motivating employees and teams.

Leader and employees
• What does a Leader need for effective management.
• Purposefulness and result orientation.
• Forecasting and planning.
• Control and self-control.
• Making decisions.
• Problem solving.
• Delegation.
• Communication with employees.
• Development of employee potential.

Business system
• Attention management.
• Intellectual capital management.
• Resource balance.
• Strategy.
• Modern company design.
• VUCA world and requirements for companies.
• Systems and structures.
• Resource-target modeling.
• Management.
• Smart management in the digital world.
• Uncertainty and its impact on management.

Systems design
• Complexity management tools.
• 3 useful analysis tools.
• Method of scientific search for solutions to problems.
• Matrix of tools for designing control systems.
• Development of a value proposition.
• Digital transformation of business.
• Digital transformation team.
• Digital maturity scale.
• Competencies of top managers.
• Digital transformation technologies.

Marketing system and opportunity search
• Marketing functions. The evolution of marketing thought. Formation of value.
• Modern marketing: strategy, tactics, trends.
• Marketing management.
• Working with marketing information. Calculation of market capacity.
• Concentration index. Expert methods. Low-budget ways to analyze the market.
• Marketing research. Objectives of the task. Implementation specifics.
• WEB analytics. End-to-end analytics.
• Marketing research scenario. Construction of CJM.
• Algorithm for developing a new product. Generation of ideas. Design thinking.
• Blue ocean strategy. Value innovation. Innovative business models.

Creating and promoting value
• Positioning. Points of differentiation. Positioning niches.
• Positioning: algorithm for generating and constructing a map.
• Branding: development algorithm and identity.
• Naming. Name development. Registration of trademarks in the Russian Federation.
• Brand design. Packaging is a brand differentiation strategy. Brand KPIs.
• Brand strategy. Growth in the value of private label (private label). Brand portfolio optimization.
• Methods of setting prices. Psychology of price. Dynamic pricing.
• Strategy and tactics in communications. Algorithm for developing creative and media strategy.
• Integrated Internet marketing. Internet marketing tools.

Human Resource Management Strategy
• The company's human capital. HR function audit.
• HR strategy.
• HR analytics.
• Personnel cost management: budget formation.
• Personnel cost management: cost optimization methods.
• Corporate culture of the company.
• Organizational change management: development / preparation for implementation.
• Organizational change management: dealing with resistance/maintaining change.
• Personnel marketing. Employer value proposition.
• Promotion of the HR brand when working with different generations of employees.

Key technologies in the field of human resource management
• Competency model.
• Personel assessment.
• Recruitment.
• Personnel adaptation. Mentoring.
• Personnel training and development.
• Theories of motivation.
• System of material motivation.
• Fixed part of remuneration. Grading.
• Variable part of remuneration. Management by objectives.
• Internal research into the state of human resources.

Financial instruments for increasing efficiency
• Budgeting as an effective technology for company management.
• Unit economics as a basis for financial modeling.
• Determining the profit zone when scaling a business.
• Identification of infrastructural limitations of the business development model.
• Forecasting business performance based on the budget of income and expenses.
• Formation of a balanced business development plan based on the cash flow budget.
• Formation of investment policy based on CFS indicators.
• Forecasting the need for resources and possible sources of business financing based on the forecast balance.
• Internal business assessment based on three key methods. Application of terminal value to increase business value.
• Business valuation based on economic added value.

Construction of a financial management system. Analysis of investment projects and risk management
• Practical application of existing reporting systems for company management tasks.
• Fundamental analysis of the company. Dashboard of operational analysis of the company.
• Key methods for diagnosing the financial condition of a business: historical, vertical, plan-fact.
• Increased efficiency through identification of immobilized assets. Asset turnover.
• Methodology for making management decisions based on the analysis of indicators of the cash cycle model.
• Performance analysis based on the financial results statement.
• Methodology for a comprehensive analysis of factors affecting the efficiency of operating activities.
• Key success factors when analyzing internal and external investment projects.
• Risk management as the basis of a business management system. Creating a risk matrix. Risk management methods.
• Analysis of the sensitivity of investment projects based on risk management and development of project implementation scenarios.

Flexible project management in business
• The place of flexible design approaches in business. Product Development, Customer Development and Lean Startup.
• Business model of the project and business.
• MVP. A minimally working product to find a solution.
• Pivot: when and how a decision or strategy should be changed.
• Agile in project management. Popularity of different Agile approaches.
• Scrum. The concept of Sprint. Roles in Scrum.
• Team members. Functions and required skills.
• Documents in the project: Product backlog. Sprint backlog. Burndown chart.
• Processes: Sprint planning, review and retrospective. Scrum meeting.
• Implementation of Scrum. Problems and solutions.

Classic or “planned” approach to projects
• 5-phase project life cycle. Participants and their roles according to PMBoK.
• Effective project launch. Stakeholder requirements and Charter.
• Project content. Hierarchical work structure (WBS).
• Calculation of task durations and project schedules.
• Calculation of the cost of work and the project budget.
• Risk identification and mitigation.
• Project execution management.
• Control of project deadlines, budget and content.
• Change management system.
• Project reporting. Project closure and lessons learned.