Digital marketing for e-commerce - course RUB 4,900. from Open education, training 6 weeks, about 4 hours per week, Date November 28, 2023.

In our course we will look at all the current approaches in digital marketing, learn the structure of search engines and methods of content optimization, and consider working cases contextual and targeted advertising, the role of SMM and the use of algorithms, and finally we will get acquainted with the practices of web analytics, end-to-end analytics and metrics efficiency. The emphasis in the program is on the e-commerce market, so I advise all online store owners and marketers working in this industry to pay attention to this course.

What do we mean by digital environment?

What promotion methods are relevant and effective today on the Internet?

How do users react to company messages?

All these questions are posed to us by the rapidly developing world, where the leading role is played by digital technologies, which have become the basis for the development of companies, the economy and the entire modern society. And a successful company must be able to maneuver in the growing flow of information, skillfully using new emerging marketing tools.

In our course, we will look at all relevant digital marketing approaches for 2021, learn the structure of search engines and content optimization methods, and consider working cases of contextual and targeted advertising, the role of SMM and the use of algorithms, and finally we will get acquainted with the practices of web analytics, end-to-end analytics and metrics efficiency. The emphasis in the program is on the e-commerce market, so I advise all online store owners and marketers working in this industry to pay attention to this course.

The course has a great practical focus and is suitable for anyone who wants to gain knowledge about the complex of existing digital channels, as well as learn how to apply them in practice.