Strategic Marketing and Management (MBA) - course 1,200,000 rubles. from the British Higher School of Design, training 2 years, date of October 27, 2023.

Miscellaneous / by admin / November 29, 2023

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Language of instruction
Russian

Start date
Fall 2023

Duration
2 years

Form of study
Full-time modules
1 time per month

A program for marketing and development directors, general and executive directors, and entrepreneurs focused on business development.

The program is suitable for retraining specialists who want to change their activity profile. It represents a unique combination of methodology and classical approach to MGIMO MBA education, practical experience, creativity and entrepreneurship tools used in British Higher Education design.

The goal of the program is to update and supplement the knowledge and skills of marketing managers in the development and implementation of company strategy in the modern market. The program offers an interdisciplinary approach to the study of modern principles of competition, product value creation and marketing tools.

Strategic Marketing and Management as a training program combines classical marketing disciplines with the most relevant management disciplines, including leadership and talent management, risk management, financial management and management staff. Within the framework of the MBA program, strategic marketing acts as the top level of company management, designed to ensure the company’s development vectors and its commercial sustainability.

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The program combines two focuses: a fundamental approach from MGIMO and a creative, maximally practice-oriented approach from the British Higher School of Design.

Upon completion of the MBA program, students are issued two diplomas of professional retraining, indicating that they have been awarded qualification "Master of Business Administration" (MBA) with a specialization in "Strategic Marketing" MGIMO and the British Higher School design.

Denis Katkov

well

Education and career Product manager, pharmacy chain “36.6”. I create and develop the company’s digital products. While working in the company I: 1. Built CJM of products, created a Roadmap to improve CX clients. 2. Developed a brand development strategy and projects for business development. 3. Built a product process for working on products. 4. Obtained growth in product metrics by searching for multiple growth points through cusdev, cjm and unit economics. I plan to implement the developed strategy, implement high-quality product analytics and analytical culture in the company, create and develop a design system in the company to reduce time2market products. Before that, I worked at Ascona. At my last job I: 1. Reduced the time2market of projects and product improvements through the development and development of a design system. 2. Created a Landing Page constructor for quickly creating promotions. 3. Developed a service for selecting mattresses: after an interview and a built-in CJM for users, clients could not solve the selection problem due to the specificity of the product. 4. Launched a usability test of the new version of the site together with the fabuza. 5. Gained product metrics by improving CX for the user and developing additional services aimed at omnichannel. Why Product Management There is an opportunity to create quality products that help solve problems for a large number of people. For my students There is a shortage of product managers in the market, and the biggest shortage is of product analysts who will be able to help the team find the client’s pain points, and also show in numbers how much profit we can get from changes. You have a great opportunity to gain structured knowledge about the profession, develop skills under the guidance of existing specialists and try yourself in this direction.

Alena Artemyeva

course

Director of Analytics at Rabota.ru. She led the analytics team at Alfa Capital, Utkonos, Biglione, Broccoli. More than 20 years of experience, of which 8 years in online projects with an emphasis on product and customer analytics

Stanislav Martynov

well

Negotiation expert, business coach, founder of BROCA & WERNICKE. The only negotiation specialist in Russia and the CIS, certified by Negotiate Ltd (UK)

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