Internet marketer - course 45,000 rub. from Teachline, training 2.5 months, Date November 28, 2023.

Introduction

Let's introduce you to the terminology and tasks of an Internet marketer. We will teach you how to identify and understand your target audience. Let's look at cases from our practice.

Introduction to Internet Marketing. Marketing and Internet Marketing: What's the Difference? Examples of guerrilla marketing. The main tasks of an Internet marketer. What does an internet marketer do? Why is this profession so promising? Analysis of basic terms. Cases from our practice.

Working with the target audience. What is a “target audience” and why analyze it. Data sources for an ongoing project. Data sources for a startup project. Segmentation.

Competitor analysis. Why analyze the work of competitors. How to identify competitors. Hypotheses and statistics. What to do with the numbers. Analyzing a competitor’s content – ​​how to evaluate? Is it possible to automate content ratings? Critical mistakes of competitors. What are there? When absurdity is justified. Patterns of forecasting. Conclusions.

Business analytics

Let's look at how to position yourself in the market and create an offer for clients. Let's determine the tone of communication with the audience. We will teach you how to define project goals, track them and create a sales funnel for your niche.

Market positioning. What is positioning? We are looking for a USP. We identify consumer insights. We create a brand message. We determine the character of the brand. Choosing a communication style. We work with brand reputation.

CRM at the service of marketing. What is a CRM system? What kind of CRM systems are there? CRM marketing. Bitrix24 capabilities. AmoCRM features.

SEO

We optimize text for search engines. Learning to collect and process semantics. Let's analyze the algorithm for creating selling ads in Yandex. Direct and campaigns on Google. Advertising.

Principles of operation of search engines. The main task of search engines. Indexing in search engines. The concept of relevance. How Yandex search works. How Google search works. Ranking factors. Filters in search engines. What website metrics should you regularly monitor?

Working with the semantic core. What is the semantic core? What is a key query? Classification of key queries. Where to get key queries? Collecting requests, where to get keys? Query clustering. Further actions.

Basics of internal website optimization. URL optimization. Optimization of end-to-end blocks. How to optimize Title. How to optimize Description. How to optimize Headings H1 – H6. Texts on the site. What are linking? How to avoid mistakes in linking?

Basics of external website optimization. Links: concept, types, characteristics. Link Strategies. Quality of links. Requirements for links. Factors influencing the quality of links. Webmaster research. Dissemination of information about the company. Content marketing. Crowd marketing. Mutual placements. Banner placements (graphic links). How to find a suitable donor.

Content Marketing

We will teach you how to choose the optimal social networks for your business, how to draw up a content and media plan, and how to draw up technical specifications for a copywriter.

Internet marketing strategy. What is a strategy and why is it needed? SOSTAC marketing model. Duration of the strategy. How content helps business: content marketing goals. Once again about the target audience: portraits of the target audience, insights and the theory of 7 touches. Types of content and ranking factors. Rubricator, content plan and timeline.

Creation of content for the site. What is content anyway? What should the content do? Why try for him? Content that makes an impression. Content that sells. Content that increases awareness. Create a portrait of your target audience. Study competitors' websites. Understand your USP. Determine the site structure. Optimize your content. Analyze the results. Basic principles for measuring content effectiveness. Key assessment parameters: primary, secondary. Useful tools. Define the site's objectives.

Creation and maintenance of communities on social networks. Why are social networks needed? How to choose social networks for your business. Working with the most popular platforms in Russia. Content plan and media plan. Services.

Video marketing. What is Video Marketing. Goals and objectives. Varieties. Who needs it and doesn't need it. Where to begin? Roles in video marketing. Video production process. Work on mistakes. Promotion channels. Few tools. FAQ.

Targeting and email marketing

We will teach you how to drive traffic to your website, convert paid traffic from social networks, and implement a competent email marketing strategy.

Targeted advertising on social networks. Basics of targeted advertising. Main goals of advertising campaigns. The target audience. Advertising accounts “VKontakte”, “Odnoklassniki”, myTarget. Ad formats and formulas for “selling text”. Advertising campaign analytics services. An advertiser's checklist when launching advertising.

Email marketing. In most cases, it is not the first touch. Writing is an intrusion. A letter is a connecting link on the way to another channel. Stability is a sign of email distribution. Website as a tool for attracting subscribers. Is it possible to reprint newsletters on a blog? “You can influence a person and an animal only by suggestion.” Types of letters. Structure of letters.

Work on the site

We will analyze in detail the stages of creating a website from scratch. We will analyze the competitive environment: methods for conducting it, services for analysis, drawing conclusions. Let's master link building. Analysis of design tools and visual design of the site.

Website creation algorithm and pitfalls. What types of sites are there and what are their differences? Setting a goal. Determining the type of site. How can you create a website. Stages of website development. What types of sites are there and what are their differences? Competitor analysis. Development of the structure of the future website. Collecting a semantic core and creating a relevance map. Prototyping based on the assembled structure. Development of design layout. Layout. Programming. Purchasing a domain and hosting and hosting the site. How to understand that the site is ready. Technical support of the site after release. What are landing pages and why are they popular.

What is a landing page? What does a landing page consist of? Landing page or website? Implementation method: pure HTML. Implementation method: CMS. Implementation method: SaaS system (constructor). Special approaches to implementation.

Usability Basics. Functional design. UX and usability. Scientific research. Collection of input data. Example: how research is conducted. What to use. What else to pay attention to.

Contextual and media advertising. What business problems does contextual and display advertising help solve? The main types of advertising in Yandex. Direct and Google Ads. Contextual advertising is the first step: collecting semantics and processing it. We clarify key queries using operators. Yandex. Direct – creating the first search campaign. How to create a “working” ad? How to choose the right display strategy? Creating campaigns in Google Ads. Differences from Yandex. Direct and transfer methods. Analysis of the effectiveness of advertising campaigns.

Web design

Let's look at the basics of web design and talk about the main nuances of working with CMS, designers and self-written websites.

The role of design in internet marketing. Design trends in digital. Interface design basics. Principles of interaction. Working with internal pages, main pages, external elements. Product promotion. Working with images. Programs for work.

CMS systems vs designers vs self-writing. What is a website engine and its types. Designers. Self-written engines. Ready-made engines or CMS systems. Pros and cons of each. Algorithms for working with each.

Analysis of results

We learn to track mentions of a brand, compile and analyze reports in Yandex. Metrica" ​​depending on the goals of the project.

Tracking and analyzing strategy results. Why is reporting needed? Let's decide on the metrics. Marketing report and its example. "Yandex. Metrica or Google Analytics? Basic reports in Yandex. Metrics". Project development scenarios.