The art of copywriting: how to create popular texts and interesting headlines - course RUB 57,000. from HSE, training 2 months, Date: April 19, 2023.

You will learn what high-quality copywriting is and understand how to write interesting and useful text for your target audience. The course will help employees and managers of companies and public organizations speak clearly and understandably about their work in the online environment, on television, and on social networks. After completing the course, you will be able to talk about yourself on paper without unnecessary terms and bureaucracy. The course will also help aspiring professionals in any industry write in an interesting, clear, and concise manner.

You will receive individual recommendations from a teacher on writing relevant texts and headlines in your field of activity.

The program will be interesting:

01
press service employees
02
authors of their own Telegram channels
03
employees of companies that actively develop internal and external communications
04
school teachers, college and university professors
05
journalists from federal and regional media
06
bloggers

How to apply for the program?

01
Leave a request for the course and our manager will contact you.
02
Collect the necessary documents: diploma of higher education/certificate of study at a university, passport (page spread with photo and registration), document confirming change of surname/name/patronymic, SNILS.
03
Select a date for a meeting with a manager in our office to complete documents and receive a receipt for payment. After making payment, expect a newsletter about the start of classes!

Training format

Total duration in hours
102 hours

Admission conditions
Persons with higher or secondary vocational education; persons receiving higher education

Training format
Full-time

Composition of the group
Standard group size 15 people

Language of instruction
Russian

Class schedule
Wednesday from 19.00 to 22.10. Saturday from 11.00 to 14.10.