During his life and career, Steve Jobs has taken a number of important decisions. Most of them were correct, but no one is immune from mistakes, and Steve is no exception.
In April 2011, during the life of Steve, BusinessInsider published articleIn which the ten most unfortunate decisions listed, Jobs made - decisions that have had a significant impact on both of Steve's, and the company, which he led. In our opinion, something in this article today is somewhat naive (talking about the smartphone market), but generally with the authors can agree. We offer you a translation of the article.
Steve Jobs has ignored his daughter for years
Steve became a father when he was 23 years old. But he was for many years denied paternity, and even showed the court a document stating that he was "sterile and infertile, and therefore can not produce offspring." Of course, this was not true.
Later, Steve admitted that he was wrong, and became closer to his daughter.
Hiring John Sculley
While Steve was young and thought that Apple needed an experienced specialist, who would move the company forward. In the face of John Sculley, he received such a specialist, but Scully did not know the specifics of Apple, and eventually achieved the overthrow of Steve.
After Jobs said: "What can I say? I hired the wrong guy. He destroyed everything I worked for over than 10 years, starting with me. "
Steve Jobs sold all of its shares of Apple
The decision to sell all of their shares, probably Steve seemed right in the middle of the eighties, when he was kicked out of the company. And now? Now the solution does not look good. He was rich, but could be rich.
The initial plan for Jobs NeXT turned failure
After leaving Apple, Steve returned to the IT-business with computers NeXT - heaped and super expensive workstations. However, they were not particularly successful, and the company had to focus on software development.
change of course has been successful - in the end Apple acquired NeXT for $ 429 million, and the operating system has become the basis for NextStep OS X, which, in turn, is based iOS..
Exclusive partnership with AT & T went on too long
If Apple has ceased to be the exclusive partner of the AT & T a year earlier - the situation in the smartphone market in the US could be radically different. Motorola released the first Android-smartphone for Verizon in 2009 - it was the answer to the iPhone.
If Apple would at that time started to work with Verizon, the operator would be to sell the smartphone on Android? It would have been the highest US sales of Android-devices? Probably, not. But Jobs has missed time, and Android smartphones have won the market.
Scandal with options
Small manipulation in accounting documents, designed to increase the value of the options received Jobs from Apple, provoked a strong reaction in the press and blow to the image of Steve. However, this was the end, while some of the CEO of other companies lost their positions because of similar violations.
Steve too long distrusted Eric Schmidt
Google now competes with Apple's mobile operating system - and compete successfully. And one of the leaders of Google, Eric Schmidt, from 2006 to 2009 was a member of the Board of Directors of Apple.
Apple missed buying AdMob
Jobs have had 45 days to think about this deal, but Apple did not meet this deadline - eventually passed AdMob with Google. Not deadly for Apple, but it was still a significant miscalculation.
"Antennageyt" with the iPhone 4
Problems with the loss of iPhone 4 signal are well known. Jobs in response to a letter from the perturbed user have not found anything better than to say "just do not keep it that way."
Jobs and Apple are not engaged in charity
Steve was a billionaire, but did not participate in charitable companies. Perhaps it is something sacrificed in private, but the world does not know about it.