Pharmaceutical marketing: branding and advertising. Experience of leading companies in Russia and abroad. Online intensive course - RUB 19,900. from Moscow Business School, training 16 academic hours, Date: December 4, 2023.
Miscellaneous / / November 29, 2023
Branding and advertising practitioner, business coach, marketing communications expert, twice winner of the Moscow International Advertising Festival.
Professional experience
Experience in the field of marketing communications since 1997
Marketing communications agency Pragmacom, Managing Director
Creative network agency Euro RSCG Moradpour, senior strategic planning manager
Znamenka Creative Agency, senior manager for strategic planning, head of department
McCann Erickson Creative Agency, Strategic Planning Manager
GC "VideoInternational", strategic planning manager
Russian snack company, head of marketing department
Professional competencies
Strategic planning of marketing communications
Practical solutions to problems in the field of branding and creativity
Brand consulting
Strategy development and brand promotion
Brand management online and offline
Content marketing, internet marketing
Clients
Embassy of France in the Russian Federation, UniCredit Bank, OJSC Kristall, Sanofi Aventis, VolgaTelecom, GAZ, PIT, Tatneft, DIANE DUBEAU, OJSC VimpelCom, Windows of Growth, Tsifrograd, LUKOIL-Tsentrnefteprodukt, SladCo, JSC Rusal, Insurance Company ZHASO, KapitalGroup, Zepter International, VolgaTelecom, Uyuterra, SAMSUNG, Polisan, Berlin-Chemi, Karl Storz Endoskope, AlfaStrakhovanie Medicine, Clinic of Dr. Ionova, VTB-24, AlfaStrakhovanie OJSC, Hochland, Berlin-Chemie/Menarini, Sanofi Aventis, Polysan, Astra Zeneca, GALS-Development, Etalon Group, Uvelka, Eksmo, Karl-Storz Endoskopy, Hansa, Savushkin Product, Prospectors, AMMA PET, Lebedyan, Wimm-Bill-Dann and others
Teaching activities
Has taught marketing and branding programs, including MBA programs, since 2006:
He teaches at leading higher educational institutions - Moscow International Higher School of Business MIRBIS, Russian State University named after G. IN. Plekhanov, Moscow Financial and Industrial University "Synergy" and others
Conducts specialized training programs at International High School of Brand Management (IHSBM), City Business School and others
Achievements and publications
Included in the top ten best marketing communications trainers in the ranking of Marketing Management magazine
Worked in the world's leading advertising agencies: McCann-Erickson, Euro RSCG (Havas WorldWide), TBWA, as a brand strategist and head of the strategic planning department
Twice laureate of the Moscow International Advertising Festival
TOP-5 rating “Coach of the Year - 2016”
TOP-10 rating “Marketing Management”
Permanent member of the jury of the advertising festivals “National Business Communications Award” and “Silver Mercury”
Practical case “AlfaInsurance Medicine: when the highest price is one of the success factors. BUT, not the only one! The story of a big breakthrough from the author"
Professional retraining (340 hours). Marketing management. An online marketing and advertising course that will help you become part of the professional community. Master the core competencies and advanced skills needed to be a marketer and learn what it takes to prepare, launch, and manage marketing campaigns.
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