“Digital Marketing” - course 30,000 rub. from MSU, training 3 weeks. (1 month), Date: November 29, 2023.
Miscellaneous / / November 29, 2023
The goal of implementing the Digital Marketing course program is to acquire knowledge by company managers building a marketing strategy that allows you to increase sales by 3 times using the “growth” technology hacking".
The discipline presupposes, in addition to theoretical knowledge, the development of basic skills by a modern leader formation of one-page websites (landing pages), sales funnels, end-to-end analytics settings, creation auto funnel.
Course objectives:
- familiarize students with the basics of theoretical and practical knowledge about the formation and construction of a marketing strategy;
- provide the basics of technologies for explosive sales growth using digital marketing tools and “growth hacking” technology;
- to form the development of students’ competencies in forming and testing hypotheses, developing the qualities of an entrepreneur necessary for rapid growth and development of the company by increasing sales, building an effective, transparent and manageable system marketing;
- develop skills in forming and effectively managing a growth marketing team.
Duration – 36 hours (24 hours of classroom lessons with a teacher, 12 hours of independent study of materials).
Price - 30,000 rubles.
Start of classes - autumn 2023.
Training agreements are concluded with individuals and legal entities.
Registration for courses is carried out by email [email protected], through the registration form on the website.
You can contact the course administrator, Anton Martyanov, to register or with questions via WhatsApp or Telegram at +79264827721.
Faculty dean's phone number: +74959328073
Section 1. Marketing strategy.
Topic 1.1 Analysis of types of funnels on the Internet.
Topic 1.2. SMART goal and product line.
Topic 1.3. The target audience.
Topic 1.4. A step-by-step sales scaling model.
Section 2. Selling landing page.
Theme 2.1 10-screen landing page model.
Topic 2.2 Home screen.
Topic 2.3 “Thank you” page, jumpouts, online consultants.
Topic 2.4 Split testing, multi-landing pages, mobile landing pages.
Section 3. Contextual and targeted advertising.
Topic 3.1 Strategy of contextual and targeted advertising.
Topic 3.2 Creating advertisements.
Topic 3.3 Setting up and managing an advertising campaign.
Topic 3.4 Analytics of advertising campaigns.
Section 4. End-to-end analytics of the sales funnel.
Topic 4.1 Introduction to end-to-end analytics and performance marketing.
Topic 4.2 Setting up analytics and working with the sales control panel.
Topic 4.3 Analytics of advertising campaigns, conducting A/B tests.
Topic 4.4 Review of end-to-end analytics systems, customer purchasing systems.
Section 5. Auto funnels, principles of their construction.
Topic 5.1 Strategies for building and launching an auto funnel.
Topic 5.2 Auto funnel analytics system settings.
Topic 5.3 Attracting traffic to the car funnel.
Topic 5.4 E-mail marketing.
Address
119991, Moscow, st. Leninskie Gory, 1, bldg. 51, 5th floor, room 544 (Dean's office)
University