Marketplace manager - course 42,000 rub. from Netology, training 2.5 months, Date November 29, 2023.
Miscellaneous / / November 29, 2023
Who is the course suitable for?
For beginners
For aspiring professionals who want to change their profession and work as marketplace managers
For businessmen
For specialists in related professions who want to earn money by managing clients and selling goods on marketplaces
Small businesses and manufacturers
Entrepreneurs to access marketplaces and manufacturers to analyze profitability and create an additional sales channel
Head of RPC department, Husky Digital
Teaches the discipline “Effective Enterprise: Process Management, Procurement, Tenders”
Start on marketplaces
Find out who a marketplace manager is, what he should be able to do and what employers expect from him. You will understand which niches are most in demand and with which products it is better to go to marketplaces.
• What skills does a marketplace manager need?
• Competencies and tasks of managers in freelance, agency and staff
• What employers expect from a marketplace manager
• How to become a highly paid specialist
• How to calculate product margins
• How to estimate demand for goods
• How to estimate the volume of a niche using the MPstats service
• How to choose the most promising products to add to the marketplace
• Choosing a niche and product
• Practice
Overview of marketplaces and site selection criteria
Find out what the business models of aggregators and marketplaces are. You can choose suitable sites for your project and start working with them. You will understand the features of working with Ozon, Yandex. Market, Lamoda, Wildberries, AliExpress, SberMegaMarket, Tmall. Receive checklists for connecting to sites: registration, drawing up an agreement, filling out an account.
• What are marketplaces and what are they?
• How to start working with marketplaces
• Material base
• General principles: commissions, returns, delivery, logistics budget, legal nuances, product packaging, product labeling, brand requirements, pricing strategies
• Nuances of connecting to sites, delivery, logistics, packaging, analytics
• Legal documents, EDI, permitting documents, markings
• Selection of sites, determination of resources for start-up
• Practice
Logistics and packaging
Understand the types of logistics and types of packaging. Learn important nuances that will help optimize processes.
• Types of logistics: supplier's warehouse and own warehouse. Advantages and disadvantages
• Selection of work scheme
• Practice
• Requirements for packaging and labeling. Logistics, work with transport companies
Working with content
Find out what content needs to be prepared for placement on the marketplace. You will understand how to draw up technical specifications for contractors to create texts, videos, photos and logos. Learn to create product cards and work with customer reviews.
• How to add product cards to Ozon, Yandex. Market and Wildberries
• Preparing content for marketplaces
• Working with USP. Statement of product benefits
• General principles of content creation
• Creative creation: banners, photographs, illustrations
• Working with product characteristics: photos, product cards, product descriptions
• Rich content: Full HD, augmented reality, panoramic videos and 3D models
• Handling customer questions and feedback
Marketing on marketplaces
Learn how to work with discounts and promotions. Make a share participation plan and evaluate the benefits of implementing this plan.
• Promotion tools
• Competitor analysis and media plan preparation
• Practice
• Planning and participation in promotions
Drawing up reports
Find out what reporting formats are available when working with marketplaces. Learn how to prepare reports in Google Docs.
• Reporting formats for marketplace managers
• Important sections for reporting
• Reporting in Google Docs
• Report preparation and execution
• Practice
The final project is a program for entering marketplaces
Determine the marketplaces that are suitable for your business and create a program for entering them: choose a platform, a niche and a product to sell. Create a content preparation plan. If you don’t have your own project, you’ll work on your skills during the training course. Before starting, you will also receive a personal one-hour consultation with the thesis supervisor - a course expert.
• Choosing a niche and product
• Description of the project and its features
• Criteria and justification for choosing a site for placement
• Development of a plan for entering the sites: model, product, promotion, how to process returns, packaging nuances, content preparation
Evgeniy Niki
24.08.2022 G.
Study, study and study again
Just 6 months ago I didn’t even think how dramatically my life and career could turn around. The desire to learn something new was always there, but something was missing. And just around February I ended up on the page of the Netology website. I spent a long time choosing a course, and it turned out that more than 50% of the offered programs were interesting. The final choice was made for the “marketplace manager” program. Training (1st stage) for...