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Practical marketing - course 98,000 rub. from HSE, training 6 months, Date: April 11, 2023.
Miscellaneous / / November 29, 2023
During the practical classes of the full-time course “Practical Marketing” you will study together with experts various marketing analytics tools, conduct research and develop concepts for new products.
Training sessions are conducted in the format of lectures and seminars, as well as through active learning methods such as case studies, business games and group discussions.
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Highly qualified teachers of the National Research University Higher School of Economics have academic degrees and many years of practice.
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Practical experience in marketing and advertising. The course program consists of 60% practical exercises.
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A different approach to marketing. Let's teach you how to talk to your consumer.
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We learn only through practice, receive first-hand expertise in the field of marketing and immediately apply it in our practice.
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Networking: we create new useful contacts, communicate with like-minded people, build a career track.
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Leave a request on the website.
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Sign the contract and pay for the training.
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Come to the in-person course at: Nizhny Novgorod, st. Rodionova 136, off. 205.
Admission conditions
Students with higher education, secondary vocational education or those receiving higher education are enrolled in the program
Composition of classes
60% practical classes 20% individual homework assignments 20% lectures
Location
G. Nizhny Novgorod, st. Rodionova, 136
National Research University Higher School of Economics: Head of the Department of Marketing, Head of the Practical Marketing program, [email protected].
National Research University Higher School of Economics: Dean of the Faculty of Management, Associate Professor of the Department of Marketing.
STS-NN Holding: Head of Analytics Department.
Marketing concepts and practices. 16 classroom hours.
– The role of marketing in an organization. Determining the necessary marketing tools for the company.
– Competitive strategies.
– Fundamentals of marketing analytics: planning, organizing and interpreting the results of marketing research.
– Segmentation and selection of target segments. Positioning: analytical tools and image management.
– Development of product, pricing, sales and communication strategies for the company. Working with the content of advertising messages. Selection of communication channels.
Economics for marketers. 16 audience parts.
– Main economic indicators of the company.
– The company’s production resources and the efficiency of their use.
– Company labor resources: performance assessment and motivation.
– Innovation and investment attractiveness of the company.
Marketing research and analytics. 12 classroom hours.
– Types of marketing research. Statement of problems and objectives of marketing research. Stages and plan of marketing research.
– Development of marketing research methodology. Sampling, development of a guide for qualitative research, development and programming of questionnaires for quantitative research.
– Processing the results of quantitative and qualitative research. Presentation of research results.
Product management.16 auditorium hours.
– Product management life cycle and product master plan.
– Generating ideas.
– Marketing analytics and voice of the customer.
– Design thinking.
– Stage-Gate approach to developing new products.
– Agile approaches to developing new products.
– Finance and forecasting sales of a new product.
Customer service management.8 auditorium parts.
– Client-oriented approach.
– Optimization of the company’s service department.
– Tools that help improve the effectiveness of marketing, advertising and PR influences on potential consumers.
– Development of a Customer Journey Mapping.
Marketing communications. 12 auditorium parts.
– Setting goals and objectives of marketing communications. Marketing metrics. Budgeting.
– Media planning.
– Formation of advertising message content for various types of advertising media.
– Assessing the effectiveness of marketing communications.
Design in advertising. 12 audience parts.
– Design principles. Layout.
– Balance, proportionality, consistency and unity in advertising.
– Fundamentals of technical design, image composition, conveying emotions through graphic design.
– Fundamentals of graphic design.
- Design development.
– Specifics of the printing process.
Fundamentals of marketing analytics. 12 auditorium parts.
– Types of marketing research. Statement of problems and objectives of marketing research. Stages and plan of marketing research.
– Development of marketing research methodology. Sampling, development of a guide for qualitative research, development and programming of questionnaires for quantitative research.
– Processing the results of quantitative and qualitative research. Presentation of research results.
Digital – marketing. 12 auditorium parts.
– Website creation. Review of types of Internet advertising.
– Yandex. Direct.
– SEO, Webmaster.
– Google Analytics.
– Performance tracking.
- E-commerce.
The art of working in social networks / Social media marketing.12 auditoriums.
– Ways of promotion in social media.
– Tools for measuring the effectiveness of pages on social networks.
– Typical mistakes when working on social networks.
PR management. 12 auditoriums.
– Fundamentals of communication in public relations.
– Research in PR.
– Reputation management. Internal corporate PR.
The art of presentation. 12 lecture hours.
– Structure of an effective presentation.
– Rules for effective presentation.
– Oratorical techniques and techniques.
Address
Nizhny Novgorod, st. Rodionova, 136, office 205, 206
Gorkovskaya
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