“Sociological research in marketing: new opportunities in the digital world” - course RUB 36,000. from MSU, training 12 weeks. (3 months), Date: November 28, 2023.

Target – advanced training for employees of marketing departments, human resources services, and sales departments in the use of sociological methods and technologies.

As a result of mastering the advanced training material, the student should:

Know: principles of adaptation of classical methods of sociological research to the study of the marketing environment;

Know: possibilities and limitations of using digital technologies in marketing research;

Be able to: adapt sociological methods to the tasks of studying the marketing environment of an organization;

Be able to: critically evaluate incoming information, avoid automatically using standard techniques when solving research problems;

Be able to: synthesize intra-organizational management decisions and marketing tasks based on sociological information;

Own: sociological methods of collecting marketing information using digital technologies

Make an appointment by phone - 8-910-459-88-44 Zubova Oksana Gennadievna (please call from 10.00 to 18.00 from Monday to Friday) or by email. email: [email protected]