Business and marketing for fashion entrepreneurs - course 450,000 rubles. from the British Higher School of Design, training 9 months, date of November 28, 2023.
Miscellaneous / / November 29, 2023
Since 2003, the British Higher School of Design has specialized in professional education in the creative and business industries.
Mission
To achieve the highest quality in teaching creative disciplines, providing the best intellectual, organizational, information and technical resources for the successful career of its graduates
Strategy
To create a generation of progressive creative professionals who are changing the world for the better
The British Higher School of Design is part of Universal University - a university where the future of creative industries is being built, a new expert community is being formed and wide opportunities for personal and professional development are opening up throughout all my life.
Anna Rykova has been working in the fashion industry since 2000. She has served as fashion director for Cosmopolitan and Marie Claire. She has collaborated with the brands Louis Vuitton, Gucci, Chanel, Max Mara, Tom Ford Parfum, NYX, Christian Dior Beauty. She styled shoots with Rita Ora, Ashley Graham, Linda Evangelista and other stars.
Analyst of the modern fashion industry, curator of the program “Analysis and Forecasting Trends in the Fashion Industry”, creator of the School @howfashionworks
Education:
Cool Hunting and Forecasting Advanced Training at Saint Martins London, 2021
Advanced training “Fundamentals of educational experience design”, UU, 2021
National University Higher School of Economics
Master's in Cultural Studies "Visual Culture", 2018
Instituto Bocconi
Luxury and Fashion Management, 2017
Parsons & F.I.T.
Short-term internship of Fashion Business programs, 2011
ArtImage
Advanced training in Fashion Styling, 2014
MIRBIS Business School
Bachelor of International Financial Systems, 2012
Westminster University
Internship at the Faculty of Fashion Business Management, 2010
Moscow State University named after Lomonosov
MBA “Fashion Theory”, author’s program by A. Vasiliev and the Faculty of Cultural Studies, 2011
Teaching activities:
She is engaged in research in the field of fashion theory, and has created her own courses on “History of the Fashion Industry”, “Modern Fashion Industry” and “Trend Watching. Working with fashion weeks." Launched the first program in Russia to analyze trends in the fashion industry.
Experience:
— Previously, PR director for more than 20 international brands in Russia (Soneva Group, Pond Mobile, Primrose Homewear, Kelia Club, the Symbol project and others)
— Organizer of events in the fashion industry both in Russia and abroad
— Service check Director in retail Cartier, Hublot, Roger Dubuis, L’occitaine
— Freelance columnist for several federal media (Marie Claire, Glamor, etc.)
— Former editor-in-chief of regional and federal publications: such as Avantage, Muslim Magazine and the travel magazine Voyage
Own brand strategy - a step-by-step promotion and sales plan for a brand or line - which will include:
You will learn how to launch video projects. Find out where to look for performers for productions and guests for releases. You will understand how to attract viewers and monetize content.
4,4
Professional retraining (340 hours). Marketing management. An online marketing and advertising course that will help you become part of the professional community. Master the core competencies and advanced skills needed to be a marketer and learn what it takes to prepare, launch, and manage marketing campaigns.
2,9
Professional retraining (306 hours). Sports management. A unique product that develops the ability to equally manage both a racing team and a race track, conduct auto competitions and provide PR support for motorsport events.
Part-time study
2,9