Fashion brand - rate 2290 rub. from Lessons of Legends, training, Date: November 28, 2023.
Miscellaneous / / November 29, 2023
Denis Simachev - Russian designer, founder of the SIMACH brand
What you will get in the online course:
- Find out what competencies you and your team must have to launch a clothing brand
- You can form the DNA of your brand in a few steps
- Learn how to develop a collection concept
- You will understand how to build relationships with commercial partners
- You will learn how to make your brand last and motivate your team
WHO IS THIS COURSE FOR?
THOSE WHO WANT TO OPEN A CLOTHING BRAND
You will gain basic knowledge of how to design and produce a collection. You will understand how and why brand DNA is formed. You will learn what a designer should do after releasing clothes in order to sell the product.
DESIGNERS
You will analyze trends, research competitors and form a unique concept for your brand. You can assemble a team and design a collection. You will understand the production and promotion of clothing.
ENTREPRENEURS
You will be able to manage the design and production process of clothing. You will learn how to create collaborations with large companies. You will learn to scale your brand and make it recognizable.
Introductory lesson - Introduction
Lesson 1 - How to start a career as a designer
Lesson 2 - How to assemble a team
Lesson 3 - Competitor research, or the red ocean of the fashion industry
Lesson 4 - How to analyze and forecast trends
Lesson 5 - How to create brand DNA
Lesson 6 - How to organize the work of a company
Lesson 7 - How to design collections
Lesson 8 - How to set up clothing production
Lesson 9 - How to organize a collection shoot
Lesson 10 - How to promote and sell collections
Lesson 11 - How to open new projects and create collaborations
Lesson 12 - Conclusion