Yandex specialist. Direct - rate 25,000 rub. from Arnion, training 2 months, date November 28, 2023.
Miscellaneous / / November 29, 2023
Recently, many new online projects have appeared. And those who have been on the market for a long time realized that there is money and new clients on the Internet. Perhaps the best tool for attracting customers on the Internet is Yandex. Direct. Specialists in this area are in great demand today both as freelancers and in large agencies, where there are entire departments to solve such problems.
This course is for you if:
Do you want to work for hire?
On the course you will receive everything for rapid career growth: comprehensive knowledge and experience with advanced tools, methodologies and standards. This will allow you to apply for the sought-after position of advertising manager with a stable salary and convenient work schedule.
Do you want to become a freelancer?
The advantage of the profession is that you do not have to depend on one specific employer. You can work for yourself by setting up advertising for other companies. Russia is one of the top ten economies with the world's largest freelance market in terms of revenue. And this trend will continue to grow confidently.
You already have your own business
Do you want to increase your online sales, but don’t have the money to hire a third-party specialist? You will learn how to set up advertising campaigns in Yandex yourself. Direct and competently evaluate the work of a contractor or employee.
Guaranteed internship after the course
By paying for the course today, you not only gain knowledge and skills in a profession in demand, but also immediately resolve the issue of future employment.
We are ready to offer the best students a paid internship in our company. Also, you can start his professional path in the online agency “Husky Digital”, where the author of the course Dmitry works Pyaternev.
1. Introduction
Brief overview of the course. Meet the author. Overview of the Yandex ecosystem. A brief overview of tools and services for contextual advertising specialists, their categories and areas.
2. Preparing to work with the project
Site audit. Analysis of competitors in search results, assessment of marketing activity and sites. What to talk about with a client upon first contact. Pricing of services. Budget forecast.
3. Preparing to launch advertising campaigns
Setting up Yandex. Metrics. Preparation of turbo pages for the selected project. Collection of semantics. Preparation of a unique selling proposition. UTM tags, basic concepts and methods of application. Preparing advertisements for search.
4. Creating advertising campaigns
Getting to know Yandex. Direct Cmdr. Setting up a search advertising campaign. Autostrategies, what we use in which case. Manual bid management and VSG auction. Bid managers. Features of advertising on networks. SVG auction. Algorithm for manual bid control. Creation of advertising in Yandex networks. Creating a retargeting advertising campaign. types of targeting, search retargeting. Dynamic advertising campaigns (DSA), detailed overview. Media advertising campaigns, review. Passing moderation and launching advertising.
5. Analytics
What is KPI? Coltracking. End-to-end analytics services. Excel for the novice user. Report Wizard. Report on sites and search queries. Yandex reports functionality. Metrics. Key reports in Yandex. Metrica. Analytics of indicators. Hypotheses and growth points. List of useful material for beginners.