Product marketing - course RUB 24,990. from Specialist, training 16 academic hours, date of May 24, 2023.
Miscellaneous / / November 29, 2023
Practical teacher, MBA in project management and digital marketing (Walden University, USA), economist (RANEPA, St. Petersburg), master of GR technologies (Russian State University for the Humanities, Moscow).
Stanislav Evgenievich’s work experience in omnichannel marketing management - more than 15 years, of which 7 years as Marketing Director of the GORZDRAV pharmacy chains and 36.6. The expert has successful experience in marketing promotion in online and offline channels, organizing PR support for business projects at the level of regional and federal media. Stanislav Evgenievich conducted thousands of marketing studies to improve existing products and launch new products, built hundreds of integrations with bloggers to develop corporate channels on social networks, YouTube and Telegram.
Stanislav Evgenievich is a certified marketing expert and anti-crisis manager of an international consulting agency. Specializes in launching online projects and bringing startups to the markets of Russia, Asia, Latin America and the EU.
By combining academic knowledge and extensive practice in managing project teams, Stanislav Evgenievich creates an atmosphere of constructive communication and makes learning the material effective. In his classes you will gain useful skills for the successful development of your business in a given (or shortest) time frame.
During the courses you will learn to use the tools mail marketing, PR, SEO and GR technologies to increase sales, attract customers, investors and government grants. You will gain a deep understanding of the laws of interaction and unique practical experience in the field of contextual advertising, the development of social networks, and building a product marketing strategy.
Practical teacher of product marketing courses, certified Mediator (RAAN Academy), current member of the Union of Mediators MARA. Olesya Borisovna has been working in sales management and marketing in large international companies for more than 15 years, brought 3 small Russian brands to the market, conducted more than 1000 field trainings on sales, marketing, management.
A graduate of SUSU, she studied at two faculties: Faculty of Linguistics, Translation and Translation Studies (linguist, translator); International Faculty, Organizational Management (manager). She was the founder of OLVA optics (impressive financial performance, successful sale of an existing business (still in operation), worked as a regional manager for Holder and Procter & Gamble. Currently engaged in the development of sales of network DIY retail: LeroyMerlin, MegaStroy, BauCenter, etc. as head of sales at Nitex.
Olesya Borisovna has developed communication and leadership skills, which allows her to find a common language with the audience and explain complex things in simple, accessible language. It is always aimed at maximum assimilation of the material by students and their understanding of how to apply it in practice. Listeners especially note the value of her practical examples from personal experience.
Module 1. Introduction to Product Marketing (8 ac. h.)
- Target Marketing Basics
- Brand management
- Positioning
- Determining the target audience (TA) for the product
Module 2. Content (8 ac. h.)
- Segmentation of target audience into groups according to product features/product line
- Features of promotion for the target audience and its groups
- Definition of eco-marketing system for the product
- Prioritization of eco-system elements. Promotion trends for 2021 and what works in reality
Professional retraining (340 hours). Marketing management. An online marketing and advertising course that will help you become part of the professional community. Master the core competencies and advanced skills needed to be a marketer and learn what it takes to prepare, launch, and manage marketing campaigns.
2,9
Competent marketing provides brand recognition, loyal customers and sales growth. But beginning professionals and entrepreneurs often have difficulty learning the basics of marketing - the volume of information is large and it is not easy to highlight the main thing in it.
4,4