Marketing technologies and practices - course 98,000 rub. from HSE, training 6 months, Date: April 11, 2023.

Marketing technologies and practices are implemented using distance learning technologies (DET) in full, so you can study without leaving home. You will enjoy active communication with teachers and mentors, during which they will answer questions and hold discussions with students from different cities and countries.

You will master the training material, exchange experiences with participants, create projects and marketing teams. For many students, a new circle of acquaintances formed during their studies becomes a launching pad on the path to a successful career. For example, it is possible to find a job as a marketer in another city or join a team in a remote work format.

Systemic knowledge and practice will provide an understanding of how to conduct market research and develop marketing programs and competently use tools for social network analytics, track performance metrics and much more other.

Benefits of the program

01
The course teachers are media trainers and editors-in-chief with experience in Bellissimo magazine, the IKEA group of companies, the STS-NN holding and other corporations.

02
The program is implemented in an online format, which will allow you to study from anywhere and get good results.
03
Live communication with the teacher and other group members.
04
Practical experience: 60% of training consists of practical training.
05
Expert assessment “from the first persons”.
06
Networking: new acquaintances, communication with like-minded people, career track.

To participate in the online course “Marketing Technologies and Practices”

01
Leave a request on the website.
02
Sign the contract and pay for the training.
03
Start online training.

Learning outcomes

As a result of training you will be able to:

1. CARRY OUT INVESTIGATIONS
   use analytics and service design tools. Formulate product and pricing strategies, distribution channels and communication policies.
2. DEVELOP A MARKETING STRATEGY
   for projects and companies: segment, target, position.
3. PROMOTE PROJECTS
   select goals and communication channels, determine the content of advertising campaigns, interact with designers, copywriters, bloggers and other contractors.

   Build a trajectory for your professional development

Training format

Total duration in hours
340 hours

Admission conditions
Students with higher education, secondary vocational education or those receiving higher education are enrolled in the program

Training format
Online

Composition of the group
Standard group size is 20 people

Language of instruction
Russian

Number of contact hours
152 hours

Composition of classes
60% practical classes 20% individual homework assignments 20% lectures

Mentoring
Personal support during the preparation of the final work

Final work
A marketing project that can be immediately applied in life

Class schedule
Tuesday and Thursday from 18:10 to 21:00

Location
Zoom