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Motion design - course 410,000 rub. from the British Higher School of Design, 1 year training, date of November 28, 2023.
Miscellaneous / / November 29, 2023
For those who want to get into motion, we have prepared an updated continuing education program, charged with a vision of the future of the profession, expertise leading industry representatives, real cases from major customers and advanced principles of education in British.
The strongest technical training in the industry meets the best practices of modern design education. A year and a half offline, super intensive course, 360 leveling, non-trivial cases, real experience and live communication.
— Key packages of 2D and 3D graphics with a focus on motion. Training in graphic packages on a project basis allows you not only to get acquainted with the capabilities of the tools, but to learn how to implement your ideas with their help.
— Working with music and sound in motion. For this purpose, the program provides hours of sound design.
— Necessary theoretical knowledge and creative practices for motion to be cool not only technically, but also creatively.
— Where and why motion is needed, how it complements other areas of design, how it works and solves commercial problems.
— How to make work easier and faster, and effectively use ready-made assets and frameworks.
— Soft skills to work cool and effectively in a team, to connect specialists from other areas to your projects, work with a real customer, present your ideas and promote your personal brand.
The program helps build your profile in the chosen area, be it digital branding, events, media, broadcast, video production or another completely new direction where you can become pioneer.
Co-founder and producer of the Vyuga illustration bureau, founder and designer of THE KLЁN studio
More than 15 years of experience in television in the field of on-air promo and design. From 2013 to 2021 she worked as art director of the MUZ-TV channel. In 2019, the channel won two first places in the MEDIABRAND competition. For “Best TV Channel Branding” and for “Best TV Channel Design”.
In 2016 and 2018, she received the highest AAA qualification, according to the annual independent assessment of specialists “Rating of Young Media Managers of Russia”.
Lecturer at the Higher School of Economics.
Worked as: Managing partner of Avocado Toast; Production Director at the company "SILA SVETA"; Head of Production at the company "Interactive Media by Ascreen".
More than 12 years of experience in producing and managing multimedia projects. Has extensive knowledge in the field of content production and technical implementation of complex multimedia solutions. Participated in the development of international projects for many well-known brands, including Disney, Samsung, Audi, BMW, Mercedes-Benz, Lexus, Microsoft and others.
Theory
You will receive basic theoretical knowledge of the theory of motion design and animation, editing in motion graphics, and learn to use music and sound in your work.
Creativity
Here you will learn how ideas are formed, how the design environment is explored, the search for patterns, and work with meanings. You will also learn how to search for a relevant style, as well as how to search and find sources of inspiration. You will become familiar with both rational creative practices: analysis, design thinking, and irrational: how and where to find inspiration, use your unique emotional experience.
Software
Throughout the course, you will master key graphics packages and continuously apply this knowledge in practice. Acquaintance and mastering of the software will take place according to a spiral model. Thus, studying graphics packages will consist of several stages - from simple to complex, at each of which you will be able to create the final product.
The study of graphics packages is directly related to the theory and topics of briefs. This way, you will not only become familiar with the tools, but you will also understand how to apply them when completing tasks on the brief.
The software market is developing rapidly. Every year new tools appear that change the rules of the game and open up new directions. During the course you will get an overview of some of them, and also learn how to navigate the world on your own software to select and explore additional software products that will support your specialization. In addition, you will learn what tools exist to speed up and optimize processes, how a pipeline of work on the project is being built and where you can save your efforts without compromising the finished product product.
We place a special emphasis on developing skills for further self-education. As you progress through the core packages, your instructors will suggest self-study topics that go beyond scope of the course and allotted classroom hours, but which will allow you to make significant progress in learning the software of your choice direction. You will also be able to master an additional software product from among those that you will become familiar with during the program.
Soft skills
The relationship between the contractor and the customer or between team members is one of the key factors which influences what kind of product you create and how cool, serious and in demand it is it will work out.
At the same time, such communication is continuous communication between very different people who often have to quickly negotiate and make decisions based on many parameters in a constantly changing situations. It's really not easy.
Being able to do this as quickly and efficiently as possible is one of the basic skills that a professional requires. You will receive a rich course in personality and teamwork, which will introduce you to key concepts and frameworks.
The inability to clearly convey your idea and fully present the result of your work is one of the most frequently mentioned problems by industry representatives when working with freelancers. Therefore, we also pay great attention to presentation skills.
You will learn to structure information and build a logical story from it, choose the optimal structure in each context, confidently stay in front of the audience on stage and control your own excitement, control the attention of the audience and maintain interest until the very end speech.
Business set
The course will include a series of master classes and lectures on business competencies, which can be divided into the following blocks:
- producing, in which you will learn to manage yourself and projects. You will learn how to calculate and justify estimates, how to plan tasks, and assemble a team for a project. And also how to avoid troubles and stay in good business shape.
- personal branding, where you will learn to position yourself as a professional in the market, and also learn tools for working with a personal brand in a professional environment. You will analyze your existing public image and plan steps to develop it based on your professional goals. Explore yourself from a personality perspective and gain an understanding of how to use your identity to create a personal brand.
- financial and legal literacy will introduce you to how to competently conduct your commercial activities, how to draw up and read an agreement with a customer, and get acquainted with the basics of copyright law.
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