Marketing and sales management - course 60,000 rubles. from Russian Economic University named after. G.V. Plekhanov, training 12 months, date November 28, 2023.

Recruitment of students is carried out all year round!

As a result of mastering the “Marketing and Sales Management” program, successfully passing the intermediate certification and defending the final certification work, the student is issued a diploma of professional retraining, granting the right to conduct professional activities in the field of marketing and management sales.

The program is implemented in correspondence form using distance technologies.

Content advantages of the program:

- Forming in students an understanding of marketing as a function of company revenue management, changing approaches to marketing as a result of changing ideas about the market, mastering a methodology for quantitatively describing the market through purchasing behavior, determining consumer preferences, studying segmentation methods and developing product positioning On the market.
- The program was developed based on the requirements of the federal state educational standard of higher education in the field of training 03/38/02 “Management” (bachelor’s level) (order of the Ministry of Education and Science of the Russian Federation dated 08/12/20 No. 970).

Benefits of studying under the program

• Availability of a discount system for corporate customers.
• Competitive advantage in the labor market with a diploma from REU. G.V. Plekhanov, the leading economic university in Russia.
• Opportunity to study even taking into account business trips and busy work.

How to proceed

Requirements for students
Persons who have or are receiving higher/secondary vocational education are allowed to complete the program

Documents for admission
A copy of the education diploma with an attachment or a certificate from the place of study
Passport: 1 spread (photo), 2 spread (registration)
SNILS

The program is implemented in correspondence form using distance technologies (44 ac. hours of webinars).

T

Tultaev Timur Alekseevich

7

courses

Ph.D., Associate Professor, Department of Marketing, Russian Economic University. G.V. Plekhanova, Specialist in the field of e-commerce, marketing activities of service enterprises, pricing, brand policy and marketing communications.

N

Nevostruev Pyotr Yurievich

5

courses

Ph.D., associate professor, entrepreneur. Participated in more than 50 marketing studies in the IT, transport, education, and foodtech markets. Current tracker of acceleration programs. Specializes in Startup Marketing, Digital Marketing, including Mobile Application Marketing, Customer Development, Design Thinking, Marketing Research.

Introduction to Marketing (36 hours)
Marketing information and research (36 hours)
Marketing management (24 hours)
Services Marketing (19 hours)
Consumer behavior and service (14 hours)
Integrated Marketing Communications (31 hours)
Brand management (19 hours)
Sales management (19 hours)
Internet Marketing (19 hours)
E-commerce (12 hours)
Consultations (5 hours)
Preparation and conduct of final certification (20 hours)