Graphic design and communications - course RUB 94,080. from Netology, training 10 months, Date November 28, 2023.

Head of Design Department, AFFINAGE

Worked with Beeline Internet, Ministry of Health

Preparatory module
Master the necessary knowledge and skills of a graphic designer.
• Basic skills of a graphic designer, how to develop them
• Introduction to design. Composition
• Color
• Typography
• Digital aesthetics
• Branding
• Preparation for work
• First steps in graphic design

Graphic Design Basics
Understand the principles of graphic design. Learn to use composition and form. Master the psychology of color perception. Learn the basics of branding and web and mobile design trends.
• Graphic designer in 2021
• Design tasks, choice of tools, where to look for design resources
• Behance and portfolio
• What is good design
• Coloristics and color science

• Composition
• Basics of collaging
• Font design
• Presentation design
• Design of banners for social networks
• Work with the customer

Working in Photoshop
Get acquainted with the key tools of the application and immediately put them into practice. Each lesson contains a task for independent training. Learn the interface and basic functions of Adobe Photoshop. Learn to work with image sizes, layers, masks and smart objects. You will understand the features of working with objects and color, raster and vector images. You will go through the stages of creating collages and creative processing step by step.
• Introduction to Photoshop
• Image retouching and color correction
• Interface
• Working with raster (photos)
•Duotone
• Common creative processing mistakes
• What is photorealistic collage
• Image clipping methods
• Lighting and shadows
• Perspective
• Depth of field
• Stages of creating a collage
• Double exposure collage
• Create a photo manipulation
• Creating a realistic mockup
• Collaging and shadows
• Poster in Photoshop
• Working with vector
• Gif in Photoshop
• Illustration in Photoshop
• Website design in Photoshop

Working in Adobe Illustrator
You'll learn how to solve specific creative and client problems using the full potential of Adobe Illustrator and author's lifehacks.
• Introduction to Illustrator
• Adobe Illustrator Basics
• Drawing a logo in Illustrator
• Logo creation using a modular grid
• Calligraphy. Working with bezier
• Map. Working with layers
• Pattern creation
• Creating an illustration
• Typographic poster
• Poster using 3D
• Graphics in the style of Franco Grignani
• Poster using Effects Gallery
• Exterior and interior. Working with space and volume
• Set of icons

Basic principles of creating a website layout in Figma
Get acquainted with the interface and basic functions of the Figma program, which allows you to quickly and easily create interfaces. You will learn techniques that speed up the operation of the program and tricks of use. Learn step-by-step creation of an interface and an interactive prototype.
• Basic principles of creating a website layout
• Overview of Figma program and main tools
• 9 tricks to speed up your work in Figma
• Creation of an interface and interactive prototype

Animation basics and working on a project in After Effects
Let's get acquainted with the functionality of the After Effects program and go through all the stages of working on the project. Let's learn how to create compositions and arrange layers. Let's master the basic principles of animation.
• About visual effects. After Effects. Interface
• Layers. Masks. Blend Modes
• Effects and Presets. Effect Controls
• Animation. Keys. Rendering
• Practical lesson on animation

Working in InDesign
You will learn how to work with text layout in Adobe InDesign. Learn how to make leaflets, booklets and work with printed graphic materials yourself.
• Introduction to InDesign. One-page layout
• Design of a journal article. Multi-page layout
• Create a flyer
• Creation of a booklet. Part 1
• Creation of a booklet. Part 2

Brand design and corporate identity
Let's learn how to develop a brand communication strategy. Let's master naming and creating slogans. We will go through all the stages of creating a corporate identity, visual brand identification, and logo design. Let's learn how to develop a brand book, logo book and guidelines
• Important questions about the field of brand design
• Brand and branding
• Branding as an essence. Types of Branding
• Brand metaphor
• Creative techniques
• Communication strategy
• Analytics and Strategy
• Working with data
• Brand name and slogan
• Logo and sign
• Form style
• Colors in brand design
• Typography in brand design
• Brand book
• Package
• Stages of presentation. Working techniques in presentation

Infographics and presentation
We will master the principles of visual thinking, storytelling and data presentation. We will learn how to present complex data in the form of interesting and understandable graphics, and select the optimal visualization methods for the goals of the project. Let's learn the basic tools for creating infographics and maps
• Preparing data for analysis
• Data types and graph types
• Excel Basics. Integrating graphics from Excel to PowerPoint
• Online and offline tools
• Creation of interactive infographics
• Design in infographics. Part 1
• Design in infographics. Part 2
• Types of schemes. Creating diagrams in PowerPoint. Scribing.
• Basics of cartography
• Storytelling in infographics. Multimedia stories. Principles of creating reports and dashboards
• Animation in infographics

Typography and layout
Let's learn to analyze errors and see areas of growth in font work. We will learn the specifics of selecting font pairs and working with font compositions. Let's master working with text hierarchy, rhythm, space and modular grids. Let's look at examples of successful and unsuccessful typographic works. Let's get acquainted with the functional components of the layout of a typical article
• Introduction to history
• Font and typography
• Basics of style in typography
• Typographic modular grids
• Typography in advertising

Design management
Let's learn how to manage a creative team and create large-scale design projects.
• Introduction to art direction
• Brief processing and design
• Trends in digital
• Designer tools. Case analysis
• Digital graphics and animation. Case analysis
• Formation of a design system
• Creative techniques (2 lessons)
• Team building and management
• Setting and monitoring tasks
• Work with motivation and communication within the team
• Performance analysis and project analytics. Product approach
• Presentation and defense of the project
• PR and personal brand

Observation in design
You will learn how to better train observation - one of the main skills in the design profession. You will analyze works from various fields of art and design while deepening your skills in working with color, composition and typography. As a result, you will collect references that you can use in your projects.
• Observation: why it is so important for professional development
• Principles of composition, use of colors and typography
• Observation in practice: we replenish and structure the image library

Basic principles of working in Tilda
Let's study the features and functionality of the Tilda Publishing online platform, the principles and settings for editing a zero block - Zero Block.
• Basic capabilities of the Tilda platform
• Working with the zero block of the Tilda platform

Course projects
You will have 6 course projects where you will consolidate your acquired knowledge
• Prototyping and layout drawing
• Creation of a brand book and brand guideline
• Create a presentation with infographics
• Longread layout according to typographic rules
• Create animation in After Effects
• Photorealistic collage and banner for social networks in Adobe Photoshop