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Contextual advertising - course 100,440 rubles. from the Digital Business Academy Ingate Management and Business Academy (IMBA), training 6 months, date November 28, 2023.
Miscellaneous / / November 28, 2023
According to employers, most online courses do not prepare you for a real job. The ability to analyze, draw conclusions and explain, work in a team and solve a problem while understanding the business context - all these skills cannot be acquired in isolation from real work.
Therefore, we came up with a format in which, after you have received a solid theoretical and practical basis, you are taken to a virtual internship and work on a real project under the guidance of a mentor - with a customer, budget, deadlines, teamwork and final business result.
The purpose of the course: to give an idea of how to increase sales with the help of content, return customers, attract new ones and not waste your budget on what doesn’t work. Learn to develop a content strategy for business objectives and understand how to study the target audience from the perspective of content marketing.
This course is built on the principle of practical training. You will learn in practice the technologies of preparing and conducting various types of presentations. Learn to effectively use visual aids and presentation technology. Master techniques for activating attention, interacting with the audience, and working with non-standard situations. Gain knowledge of nonverbal communication and the use of speech as a means of effectively influencing and conveying information.
Learn to solve any problems in automating processes and products in Integromat
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