Commercial author + Editing and fact-checking - course RUB 26,400. from Teachline, training 3.5 months, Date November 28, 2023.

Online course “Commercial Author”

We teach you how to write strong texts, look for regular customers and highly evaluate your work.

The main thing about copywriting. Let’s look at the tasks and features of copywriting in content marketing. We will determine the copywriter’s area of ​​responsibility and his opportunities for professional growth. Let’s look at the tasks and features of copywriting in content marketing. Let's define the copywriter's area of ​​responsibility. Consider the code of ethics.

Types of text content and features of its writing. What should be useful and relevant content? Main types of content and development features of each.

Text for landing pages. Specifics of the landing page and the text for it. Landing page text structure: blocks and feedback forms. Why landing page text is a full-fledged prototype.

Content formats, integration of non-standard content into articles. Non-standard formats: infographics, videos, tests, white paper. What is newsjacking and why is it good? What types of content are the most viral and how to measure engagement. What is relevant for B2C and what is relevant for B2B.

Source study. How to choose a topic, optimize content, collect information and check its reliability (fact-checking). How to write an in-depth article on a topic in which you are not an expert.

Structure, design. The difference between the perception of printed text and text on the web. The role of structure in perception. HTML Basics for Commercial Authors. Let's learn how to publish a publication. Examples of good and bad design.

Stylistics. How knowledge of the basics of stylistics will help you write captivating texts. Why understand the style if the editor will fix everything. How readers react to texts in different styles. What stylistic techniques are desirable to master and how to do it. Examples of successful hits when the style “got its way.”

Journalism in commercial writing. Commercial author and journalist: their similarities and differences. Criteria for a good journalist. Content formats in journalism. Where to go?

Creative writing. We train the writer's spirit using different techniques. Morning pages. The opposite method. Freewriting: “Fifteen” by Mark Levy and the author’s five-word method. Cubbing and the Six Thinking Hats of Edward de Bono.

Posts for social networks. Let's look at the main differences between the text for a post and an advertisement. Adaptation of text to the placement site. Posting.

Editing and proofreading. Proofreading and self-proofreading - how to check yourself, how not to shorten the text so much that humanity disappears from it. How to make edits so as not to kill the author's style. Basic rules and tasks of editing. Proofreading. The main points you need to know about are the most common mistakes. How to check yourself, what sources in terms of the rules of the Russian language you need to focus on. What to do in the case of new words that are not yet in dictionaries.

SEO Basics. How to get traffic from search engines. Why is text optimization needed? Where to get the keys. How to correctly place keys in the text. How not to over-optimize the text. Basic principles of SEO.

Where to look for clients and how to sell your services. Where to find projects for decent money. How to competently express yourself and boost your personal brand. How to collect a portfolio and make a commercial proposal.

Practical lesson. Analysis of errors. Answers to frequently asked questions and closing blind spots. Practical advice.

Online course “Editing and fact-checking”

Literacy and corrosiveness are your main assistants. You will improve your skills in the “Editing and Fact-Checking” course, and you will also gain the main editorial quality – the ability to separate the truth from the fake. Editor's work: basic principles. Fiction and commercial editing. Features of working at different sites.

Working with the author. Creation of technical specifications. Edits: how to give and receive them.

Drawing up editorial and content policies. What is editorial policy and content policy? What to focus on when creating them. Examples with analysis.

Fact checking: what generally needs to be checked in the text. Reputation of the brand and the author. Fact checking and communication with experts. Legal aspect of the work: “dangerous” topics and journalistic responsibility.

Checking scientific facts without a scientist or expert. What resources can you trust? How to check a scientific fact if I'm not a scientist. Where to get scientific information guides. Who to follow on social networks. Checking translations without knowing the language. Working with sources and dictionaries.

Checking the work of the translation agency. Search for translators, native speakers and experts.

Editing: nine steps on the path to quality writing. What useful things to borrow from the Soviet school of editing. The most common mistakes. Neologisms, borrowings and feminists.

Editing: a great practical lesson. Analysis of two texts with comments (website + social networks).

"Fast" editing. Services and checklists. Job search, writing a resume and commercial proposal. Development of a personal brand. Creating a test task for the author or assistant. Working with clients. Literature recommendations for the editor.