Course "Graphic designer" - course 136,000 rubles. from Yandex Workshop, training 9

Course program "Graphic designer"

This course has 2 programs: basic and advanced - for the “plus” tariff. We update materials regularly so that you learn what you will definitely need in your work.

5 topics・~6 hours Free. What's it like to be a designer

1 module - free, so that you try yourself as a graphic designer and understand whether you want to develop in this direction

• Search for an idea
• Mood board
• References
• Portrait of the audience
• Figma
• Color
• Fonts
• Composition

Who is a designer
What is design, why is it needed and what is it like? What problems does a graphic designer solve and what can they do?

How to come up with an idea for a project
Portrait of the audience. Moodboard and references.

Getting to know Figma
What Figma can do. Basic functions of Figma.

Basic designer skills
Working with color. Selection of fonts. Construction of the composition.
Learn to work in Figma and, using a poster as an example, master the key skills of a designer: working with composition, colors and fonts

Graphic designer・Graphic designer plus・3 weeks
Audience and visual communication

• Figma Basics
• Visual message
• The target audience
• References
• Mood board
• Figma Basics
• Interface, frames, navigation. Plugins in Figma.
• Visual communication
• Simple messages: signs and indicators. How the target audience influences communication. Decoding. What interferes with the transmission of the message.
• The target audience
• Portrait and characteristics of the target audience. We determine the audience, clarify the portrait.
• Observation
• Where to look for inspiration. How to improve observation. Explorer mode. How to analyze other people's work. References.
• Mood board
• What is a moodboard and why is it needed? How to collect a mood board.
• Analyze the target audience and put together a mood board for the project

  Graphic designer・Graphic designer plus・3 weeks
  Composition and grids

• Grids in Figma
• Composition Basics
• Visual hierarchy
• Modular layout
• Reasoning for decisions
• Composition
• Visual hierarchy. Anchor objects. Dominant and compositional center. How to make an object dominant. Integrity. Statics and dynamics.
  Grids in design
  Modular layout. Modular grids. What does the mesh consist of? The grid as a rhythm tool. Basic unit. Setting up a column grid. Grids in Figma. Algorithm for working with grids.
  Reasoning for decisions
  How to defend a layout in front of an art director, client, or developer.
  Correct another designer's layout and design several posts for social networks

  Graphic designer・Graphic designer plus・3 weeks
  Basics of typography and working with text

Text in Figma
Typography
Text layout
Brief
Technical task
Typefaces and fonts
Text and display fonts. Font pairs. Where to get fonts from.
How to make up text
Text hygiene. Leading and line length. Alignment. Basic elements and hierarchy. How to organize styles.
Working with the customer
Technical task. Brief. What to do if there is not enough information.
Layout an article for digital media using ready-made text and images
4
Graphic designer・Graphic designer plus・3 weeks
Working with color and images
Images in Figma
Color spaces
Raster and vector
Color
Characteristics of color. Color spaces. Itten's color circle. Contrast. Background and accent. Readability. Ready-made palettes.
Raster and vector graphics
Raster formats. Vector formats. Export files.
Working with Images in Figma
Search and preparation of images. Color editor and working with images in Figma.
Create digital posters and billboards for your event
5
Graphic designer・Graphic designer plus・3 weeks
Vector graphics and illustration work
Vector graphics
Adobe Illustrator
Icons and signs
Patterns
Working with contractors
Vector graphics
Features of vector graphics. Editors and vector file formats. Where is vector graphics used? Vector graphics styles.
Introducing Adobe Illustrator
Illustrator interface. Home screen. Workspace. Connection with Adobe applications. Getting started in Illustrator. Export methods. In what formats to export.
Working with vector in Adobe Illustrator
Simple figures and their combinations. Logical, or Boolean, operations. Creation of complex figures. Adjustment of finished vector graphics. Image tracing. Additional tools.
Working with illustrations
How to select illustrations for a project. Stock illustrations. Selection of illustrations. Stylization of illustrations. Creating simple illustrations. Creating a composition.
Signs, icons and patterns
Types of signs in design. Why are icons needed? Icon styles. Features of creating icons. What is a pattern? What are the patterns? How to create a pattern.
How to supply technical specifications to a contractor
Why does a designer turn to a contractor? Process of working with contractors. How to give feedback to a contractor.
Create vector graphics of your choice: a series of icons and a pattern for a website or illustrations for covers
6
Graphic designer・Graphic designer plus・3 weeks
Composition in typography and prepress preparation
Typography
Fonts
Adobe Illustrator
Layout of one-page layouts
Composition
Grids
Pre-press preparation
Fonts
How and from what letters are built. A Brief History of Fonts. Antiques. Grotesques. Anatomy of a font. How to choose a text font. Display fonts. Creating a font.
Layout of one-page layouts in Illustrator
Types of one-page layouts. Tools of the “Text” group and basic settings. Paragraph and character styles. Working with the text area. Text in the shape and along the outline. Using variable fonts. Converting text to vector.
Composition and grids in typography
Building a composition. How to use display and functional typography. Typographic hierarchy. How to add character to typography.
Pre-press preparation
Why prepare a layout for printing? Types of paper. What else do you need to know about printing? Basic printing methods. How to choose a printing method. Communication with the printing house. How to prepare a layout for printing. Printing defects.
Layout layouts of the external and internal parts of the leaflet
7
Graphic designer・Graphic designer plus・・3 weeks
Raster graphics and social media design
Adobe Photoshop
Editing Images
Presentations
Design of social networks
Digital formats
Marketing
Working with feedback
Editing Images in Adobe Photoshop
Program capabilities. Photoshop interface. How to save files in different formats. Crop images. Image retouching. Color correction. Image stylization. Clipping.
How to make presentations
What are presentations and why are they needed? Types of presentations. Presentation structure. How to keep your attention. Visual techniques. Presentation composition. Rhythm of the presentation. Tools for creating presentations.
Design of social networks
Why do companies need social networks? Design features in SMM. Common formats and sizes of layouts. Seriality in the design of social networks.
Working with digital formats
Features of digital layouts. To attract attention. How to make a good digital mockup. Designing a series of digital mockups.
Marketing Basics for Designers
What is business. Marketing and its tasks. Who does the designer interact with?
Working with feedback
The benefits of feedback. Types of criticism. Who evaluates the design and how. Typical design mistakes. Self-reflection. Criticism as a tool for design evaluation. What can you do with feedback? How to collect, process and give feedback.
Design presentations, banners and social media layouts
8
Graphic designer・Graphic designer plus・・3 weeks
Branding and visual concept
Branding
Form style
Visual concept
Logo
Brand book
Search for an idea
Argumentation
Protection of solutions
Basics of branding and corporate identity
Branding and its tasks. Form style. What makes the style unified and interesting. Analysis of corporate identity. What is a visual concept and how is it created?
Logo and sign
What is a logo and what functions does it perform? Techniques for creating a logo. How to draw a logo by hand. Company logo.
Brand book
How does a brand book work? Creation of a brand book. How to create a guideline.
Search for an idea
What is an idea and why are they looking for it? Anatomy of the creative process. Tools and techniques for finding ideas. Metaphors in creative search.
Argumentation and defense of decisions
Why defend the project? Project presentation. How to justify a decision. What to do if the customer does not agree. Useful and harmful edits.
Create a logo, display it on media and record the rules in the logo book
9
Graphic designer・Graphic designer plus・3 weeks
Brand identity carriers and merch creation
Corporate style carriers
Merch
Pre-press preparation of merch
Mockups
Teamwork
Corporate style carriers
Variety of brand carriers. Features of brand carriers. What is merch? Graphic constants on brand media.
How to develop merch
What makes merch good? How to create merch. How to create merch based on your corporate identity.
Pre-press preparation of merch
Materials for making media. Methods of application. Printing house requirements for working with merch.
Mockups
What is a mockup? When you need mockups. Mockups in Photoshop. Mockups in Figma.
Teamwork
Interaction with the team in the company. Interaction within the design team. Searching for ideas in the team.
You will develop merch according to the customer’s brief and present it
10
Graphic designer・Graphic designer plus・3 weeks
Landing pages, adaptive and animation in Figma
Landing
Wireframe
Creation of resizes and adaptations
Animation in Figma
Landing pages and wireframes
Why are landing pages needed? How does landing page differ from other sites? Types of landing pages. Landing structure. What should a wireframe be like and how to design it. Transfer to development.
Creation of resizes and adaptations
Adaptive design. Mobile first. Features of the mobile version. Creation of an adaptive
Animation in Figma
Why is animation needed? Where is motion design used? Animation in Figma. Smart animate. Parallax.
Designing a landing page and its mobile version
11
Graphic designer plus・3 weeks
Layout of multi-page publications
Adobe InDesign
Layout
Multi-page publications
Pre-press preparation of a multi-page publication
Features of multi-page publications
How does a multi-page publication work? Cover, spread, special terms. Composition and grids when constructing a spread.
Layout of a multi-page publication in InDesign
Program capabilities. InDesign interface. Import of working materials. Export a document. Setting up a multi-page layout. Text styles in InDesign. Professional work with text. InDesign keyboard shortcuts.
Pre-press preparation of a multi-page publication
What types of printing and paper are used for multi-page publications. Types of binding of multi-page publications. Basics of preparing a layout for printing.
Develop the design and layout of a multi-page publication
12
Graphic designer plus・3 weeks
Data visualization
Information analysis
Critical thinking
Graphs and tables
Plugins
Infographics
Midjourney
СhatGPT
Information analysis and critical thinking
How a designer can work with information. How to check data and approach work critically and analytically.
Working with graphs and tables
Different types of graphs and their creation. Presentation methods.
Infographics and data visualization methods
Creating infographics. How to convey a thought/process/information so that the viewer considers the idea. Principles and methods of creating infographics.
New technologies in the work of a designer
ChatGPT. Midjourney. Online services for creating 3D. How a designer can introduce new technologies into his work.
Create a presentation with infographics and graphs
13
Graphic designer plus・3 weeks
Animation in Adobe After Effects
Adobe After Effects
Self-presentation
Portfolio
Animation theory
History of animation. How animation works. Principles of movement in animation.
After Effects Basics
Program capabilities. After Effects interface. Basic principles of working in After Effects. Export files.
Self-presentation and portfolio creation
How to introduce yourself and your work as a designer. Principles for creating a design portfolio.
Create an Animated Intro Using After Effects
14
Graphic designer plus・3 weeks
Basics of Tilda, UX and web design
Tilda
UX and web design
Art direction
Basics of UX and Web Design
How web design works. What is important for a designer to consider when creating a landing page.
Tilda
Basic blocks. Zero block. Adaptability. Connection between Figma and Tilda. Publication of the site.
Fundamentals of art direction
How to plan and implement work on a large project.
Create a website on Tilda
15
On your own・4 weeks
Graduation project
The final work, which will become the main project in the portfolio and will help with employment. There will be 3 large tasks to choose from, each of which is aimed at a specific area of ​​work of the graphic designer and designed so that you show your skills to the fullest and create a relevant project - both for yourself and for market.
Career products・12 weeks
Freelance track
The goal of the program is to help the student enter the freelance market as competitive and prepared as possible. You will learn how to communicate with the customer, set the cost of the first work, set up social networks, and protect yourself from unscrupulous clients.
Career products・29 weeks
Career track
Here our team of HR experts will help you prepare everything you need for an effective job search. You will learn how to create a resume, write cover letters, and conduct interviews. You have to go all the way: from searching for vacancies and the first test task to an interview and job offer.
With a speaker・every week
Webinars to support students, analyze complex topics, Q&A