Commercial copywriter - free course from Convert Monster, training 4 months, date November 28, 2023.
Miscellaneous / / November 28, 2023
Internet marketing agency.
HOW TO ATTRACT CLIENTS USING INTERNET MARKETING?
Development of a selling landing page
Landing page - increases the flow of applications, allows you to optimize current advertising costs and get more targeted clients due to the correct structure, attractive USP and strong design.
Effectively setting up contextual advertising
Setting up Yandex advertising campaigns. Direct is painstaking engineering work. And in our deep conviction, the main KPI here is your profit. We will help you receive from 5 to 86 applications daily at a price of 95 rubles per lead.
SEO website promotion in Yandex and Google
Organic results are an unlimited space for getting new customers, increasing loyalty to your brand, testing and launching new projects. Absolutely legal website promotion without external links: traffic growth by 500% per year. Your site is in the TOP 10 search engines Yandex and Google. We will give your website maximum attention - we take on no more than 4 projects per year.
Launch of display advertising and mass retargeting
Display advertising is ideal when you need to launch a new product or reach all potential customers during the season. Your advertisement will be placed on more than 2,000 sites and users will not have a single chance to miss your offer.
Launching killer email marketing
Sending letters by email is the most profitable and inexpensive way to get real customers, their loyalty and recommendations for your business. Email marketing will increase your revenue by an average of 3.63 times in the 3rd month of operation. It is ideal for selling expensive services, information products, consultations, franchises and online store products.
Training: Learn about new marketing tools and improve your skills
Every week we conduct free webinars on contextual and targeted advertising, SMM, SEO, email marketing, landing page creation and web analytics for marketers and business owners. The classes are taught by agency employees, as well as personally by Convert Monster director Anton Petrochenkov, a practicing marketer with 13 years of experience.
16 years of experience in Internet marketing (since 2006);
Owner of the online marketing agency Convert Monster. Clients include brands such as Michelin, Daewoo, TaxCom, Humana, Knauf, Biocodex, Alex Fitness. In 2017, the agency entered the TOP 100 best agencies on the Runet according to Tagline;
Certified Yandex specialist. Direct, Google Ads, Google Analytics and Yandex. Metrics.
Founder and chief methodologist of the Convert Monster Training Center, author and speaker of more than 20 courses on Internet marketing. Conducted training for employees of PwC, eLama, Shokoladnitsa, 3M;
Author of 3 best-selling books on marketing – “The Perfect Landing Page”, “Introduction to Google Analytics” and “Marketing for Non-Marketers”
Regular speaker at Russian conferences and business forums: JustClick, Marketing One, Russian Sales Week, Russian Marketing Week, Dive-in-Sales, Find your traffic, Race Expo, Commodity mafia.
LESSON 1. Creating a successful case
Title / case title
Subtitle/case summary
Meet/introduce yourself
Project Description
Goals of cooperation
Work process
Result
Future plans
Conclusion and conclusions
LESSON 2. What is text
Who is a copywriter
Types of texts: By area of application
By style of presentation
Types of texts
Signs of a good textIdea
Authority
Factology
Imagery
Text structure
Product research You products: service, product, personality, service
Product map
LESSON 3. Concept of target audience
Path to purchase
Forms of character division
Need
Figurative description of the character
Justification of the need
Benefit
Specifics
Objection
Homework: make 3 character portraits
Creative task: 2 texts: what I like / what I don’t like
LESSON 4. Meaningful cards
Audience Interest Research Wordstat
Cerebro Target
Videos
Analysis of opinion leaders' blogs
Finding pain pointsForums
Comments on social networks
Topics/discussions
Posts on Instagram*
Reviews
Pyramid of Minto
Structuring information
Homework: create a semantic map for posts
Creative task: 2 texts with proof and refutation of the thesis
LESSON 5. Benefit concept
Triangle: recognition – logic – emotions
Relationship between character card and product card
Benefit formulationMeaningful
Abstract
Figurative
Metaphors
Nuances of benefitsTexts in contextual advertising
Texts in target
Landing pages and websites
Instagram profiles
Complex metaphors in texts
Homework: formulate 3 options for USP (Unique Selling Proposition)
Creative task: summer day
Deduction and induction
Reasoned Argument Method
Arguments, evidence and objections
Nuances, clarifications, difficult cases
Use of wireframes: blog posts, sales articles, educational articles, news, press releases
Homework: Create a Minto pyramid for an educational article and landing page
Creative task: fable
LESSON 7. Selling text. Part I
AIDA structure
PMPHS structure
Structure
Heading wording
Subheading wording
Performance formulas
Benefit formulas
Product and business
Homework: write an introduction in 3 versions
Creative task: children's poem
LESSON 8. Selling text. Part II
Argumentation formulas
Review formulas
Selling prices
Sale of guarantee
Rhetorical figures
Certificates, awards, reviews
Business revitalization
Call to action formulas
Homework: write a selling text
Creative assignment: high/low style
LESSON 9. Information style
What is information style
Basics of literacy. Stamps and stationery
How to get the point across. Simple formulas for successful text
The simplest editing in glvrd
Dry text design: headings, bullets, bulleted lists
LESSON 10. Educational article
Minto Pyramid Principles
Structure of a training articleMain idea
Brief summary
Description step by step
Complex elements
Conclusion
Elements of a training articleBlocks
Lists
Table of contents
Subheadings
Drafts
Decor
Homework: educational article or case
Creative task: abusive dactyl
LESSON 11. Posts for social networks
Homework: 3 posts for social networks in different styles
Creative task: affectionate dactyl
LESSON 12. Imagery of the text
Stamps
Qualitative adjectives
Concept of metaphors
Context
Types of images
Hyperbole, parcellation, opposition
Analysis of mood
LESSON 13. Texts for videos
General scheme for working with texts for videos
Video scripts for subscription
Scripts for selling videos
Video warm-up scripts
Information video scripts
Review video scripts
Homework: text script for a video
Creative assignment: humorous story
LESSON 14. Texts for commercial proposals and presentations
Structure of a commercial proposal according to A. Burba
Creating proposal logic
Rules for creating sales presentations
Formulation of the evidence base
Final script
Homework: create a commercial proposal for yourself as a specialist
Creative task: adult fairy tale
LESSON 15. Nuances of texts
Texts for a corporate magazine
PR and press releases
Landing pages
Triggers
Word magnets
Scripts
Homework: script for selling yourself through personal messages
Creative task: I dream of returning again
Types of storytelling
Story frame and character arc
Personal stories
Parable stories
Stories with fictional characters
30% discount with promo code “TYSUPER” Business does not need text as such, but a solution to a problem. We will teach you to understand problems, create content that solves them, and evaluate the results
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