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Strong presentation from meaning to design - course RUB 11,000. from esprezo, training 3 weeks, date November 28, 2023.
Miscellaneous / / November 28, 2023
Upon request, we will provide training in a face-to-face training format.
During the course we will teach you how to formulate thoughts, select arguments and create powerful designs using simple techniques.
Unlike other presentation training programs, the course focuses on meaning and offers such an algorithm work with which students can create compelling presentations without extensive knowledge of design and visualization data.
We will explain how to make a presentation for the viewer, determine a useful action and choose a communication format that will help achieve results.
We will teach you how to select arguments based on the principle of the Minto pyramid, build the logic of a story and make a storyboard for a presentation in order to immediately imagine the future result
We'll show you how to select diagrams, icons and illustrations, design tables and remove visual debris. We will explain the basics of layout and teach you how to place visual accents.
Graduates of the course are able to turn chaos from numbers, text and graphs into masterpieces of meaning.
We provide tons of real examples, a lot of practice and useful additional materials for the course.
Trains line managers and employees of large companies in the script and design of presentations: determining the goal, understanding the viewer, structure a story, find arguments, come up with a design style and metaphor, understand the basics of design, visualize ideas in graphics, diagrams and photos. Works with managers, line managers and company employees. Formulates a goal, analyzes the audience, draws up a map of communication skills and selects a communication format. Clients include: GameInsight, X5 Group, Kellogg's, Philip Morris International, Orient Group, Spectrum, PropellerAds, Unipharm
Webinar 1. Introduction: errors, principles, algorithm
Meeting the Participants
The trainers tell you what will happen on the course, set the rules and put you into the context of terrible presentations.
Key principles and common mistakes
Together with the participants, we analyze examples in the “Before” and “After” format. Then we create “bad advice” and “commandments” that we will apply.
Step-by-step algorithm
The trainers explain one of the key ideas of the esprezo approach - how not to be stupid in PowerPoint, but to make a presentation faster and with meaning in 4 stages: script → storyboard → style → presentation in the program.
Webinar 2. Understanding the result. Contents: structure and history
Triangle “audience - goal - format”
How to make a presentation for the viewer, determine a useful action and choose a communication format to achieve a result.
Structured story
How to deal with chaos - the principle of Barbara Minto's pyramid and why she is so smart. Typical blocks and their content based on the audience.
Connected story
How to make a story from a motley collection of ideas. Fundamentals of Drama. Connecting links that help you not lose the thread and not choke on popcorn.
Webinar 3. Visualization of numbers and texts: charts, tables, factoids
Visual diagrams
How to formulate an idea, choose a diagram type, remove noise and place emphasis. Let's forget about pies and other delights of the 90s.
Comparison tables
How to turn a table into an endless sieve of data - decision-making information that is interesting to consider.
Scannable text
How to highlight the main thing in a ton of information using contrast. How to use text levels and formatting wisely, rather than using italics and underlining.
Newspaper layout
What are the features of modern media and websites. How to make your presentations look like Medusa or Forbes, and not the yellow pages of a cheap newspaper.
Webinar 4. Visual concept: style and metaphors
Single style
How to unify the form of slides so as not to distract people from the essence. We understand typography, colors and other secret knowledge of designers.
Visual metaphor
How to come up with a single image to strengthen the idea. Creative thinking when searching for associations. Relevant for those who consider themselves “uncreative.”
Webinar 5. Summarizing. Answers on questions
Analysis of the best homework assignments
We analyze the results of all homework. We reward the brave souls who did the best.
Answers on questions
We will organize a final question and answer session so that the participants do not have any empty spaces in their knowledge and skills.
So, what is next?
We advise participants on how to maintain and develop the skills acquired on the course and how esprezo can help with this.
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