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SMM specialist from scratch - course 47,520 rub. from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / November 28, 2023
For beginners
Learn how to design posts and business pages, set up advertising campaigns and promote products on social networks. You can find a job in SMM and take your first orders.
Beginner marketers
Deepen your knowledge in SMM: life hacks for working with targeted advertising, trends in engaging content and analysis of promotion effectiveness.
Small business owners
You will learn how to promote a company on social networks: identify the target audience, launch advertising and build a brand image. Learn to talk about your products so that people buy them.
Why do you need SMM?
Get acquainted with popular social networks in Russia and understand their operating algorithms. Study the roles and tasks of SMM in business and find out what skills an SMM manager should have.
Diving into strategy
You will understand the role of SMM strategy in business. Learn to brief customers, analyze competitors and target audiences, draw up portraits of the target audience and speak the same language with them. You will understand what KPIs are and how to determine them correctly. You will be able to solve tactical brand problems.
Social Media Content
Get to know the main types of content and understand their role in marketing. Learn how to form a tone of voice. Learn to search for topics for posts, create a rubric and a content plan.
Texts and visuals
Learn to create texts and visuals. Get acquainted with tools for creating photos and videos and services for checking text for grammatical and stylistic errors. Learn how to properly assign tasks to copywriters and designers.
How to start working on VKontakte
You will learn how to create and design a VKontakte group and promote it using targeted advertising, bloggers and competitions. Learn to work in popular VKontakte applications.
How to get started on Facebook
Get to know the types of Facebook pages and understand how they differ from each other. Learn how to design stores and create lead generation forms. You will learn how to promote groups and events, as well as analyze internal account statistics.
How to get started on Instagram
Learn how to create and design accounts, and understand how to organically promote them on Instagram. You will learn how to set up welcome messages in Direct, search for bloggers and analyze account statistics.
How to start working on Odnoklassniki
You will understand which companies need to develop in Odnoklassniki, learn how to create advertising, thematic and entertainment posts. You will learn how to launch mailings and work with the myTarget platform.
Studying promotion tools
You will learn how to gain your first subscribers using your website, newsletters and friends. Learn to promote accounts through content, targeted advertising, competitions and giveaways. You will understand how to work with bloggers and partner accounts.
Getting ready to launch targeted advertising
Get acquainted with the advertising accounts of VKontakte, Facebook, myTarget. You will understand how to develop advertising campaign plans and select the necessary advertising formats. Learn how to write ad copy and check the community before launching an ad.
We launch advertising campaigns on VKontakte
Learn how to create advertising accounts and assign access rights to users. You will understand how to set up standard targeting, manage bids and analyze advertising effectiveness. Learn how to create newsletters using the Senler app.
We launch advertising campaigns on Facebook, Instagram and myTarget
Learn how to create Facebook advertising accounts and set up a business manager. Learn to promote posts in the Instagram application and in the Facebook advertising account. Learn how to create advertising accounts in myTarget and set up standard targeting there.
Community management
Get acquainted with the tasks of a community manager and learn why to build a loyal community around a brand. Learn to involve users in communication with the brand and respond to negative comments.
Analytics
Learn to analyze accounts using internal statistics of social networks, research accounts using the LiveDune service and work in Google Analytics and Yandex analytics services. Direct.
How to work with a customer
You will understand how to promote yourself and decide where to work - in an agency, freelance or in house. Create a price list for your services and master the rules of working with customers.
Mastering TikTok
Get acquainted with the TikTok interface and learn how to monetize accounts. You will learn how to create videos: write scripts, shoot and edit videos. You will understand how to promote content on TikTok and analyze the results of advertising.
V
valdemaras
14.06.2022 G.
Review
SMM specialist from scratch - simply top!
Advantages: Active speakers, analysis with examples, TG group, no connection to place and time, updating of modules. Disadvantages: Not cheap I really doubted the purchase, because I was afraid that it wouldn’t be interesting and I’d end up forgetting it, but after watching 2 modules I realized that I wouldn’t be bored. The speakers show everything well, tell it, and I would even say chew it out. Homework is quite interesting...
Tatyana Krav
10.05.2022 G.
Review
I was delighted with the quality, the rapid response to changes in RuNet, and the powerful psychological support for students
Advantages: Quality of education, continuous optimization of lessons to the realities of the Runet, psychological support for students, teachers are always in touch. Disadvantages: the only obstacle to learning is personal procrastination or laziness. Since purchasing training in the profession “SMM specialist from scratch” at Skillbox, my whole life began to straighten out and become the life of my dreams. Started training in September 2021, and now...
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Alka-34
08.04.2022 G.
Review
I completed the SMM specialist course from scratch.
Advantages: Convenient, accessible, understandable. Disadvantages: Didn't find any. A very convenient form of training. You study when you have time. The videos for the lessons are of good quality, the lessons are updated if some information is no longer relevant and new videos are also added. All videos remain available after completing the course; you can watch them several times. There is a support chat with curators, they answer all questions and help in training...
Liondora
27.05.2022 G.
Review
Very humane and at the same time professional presentation of the material
Advantages: Great teachers who explain everything in simple language and are ready to answer any of your questions regarding the material. Even if you are slow (well, I’m really slow to think), they will explain everything! Workshops that quickly respond to events in the world, and recently added. Disadvantages: Minor. But if you are a specialist in SMM, then the course may not be suitable. I entered the SMM profession from scratch. I really liked how the...
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Andrei360
07.07.2022 G.
Review
Great educational platform!
Advantages: Up-to-date knowledge, high-quality feedback, thoughtful structure and presentation of material. Disadvantages: None Completed the SMM specialist course from scratch. I would like to express my gratitude to the curator Oksana Balashova for the high-quality and timely feedback communication, everything was sorted out and there was always a professional answer to everything I was interested in questions. It's nice when such specialists work...
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