Modern video blogging: your own view of the world, your own film, your own channel - course RUB 20,490. from Specialist, training 24 ac. hours, Date: April 30, 2023.
Miscellaneous / / November 28, 2023
You will learn:
Choose a channel concept, topics and stories to cover
Understand the principles of communications in the media environment, means of promoting your video materials and channel
Know the legal and organizational aspects of the work of the channel and the film crew
Select technical support and equipment for filming
Solve creative problems when creating videos of various directions, genres, styles
Conduct live broadcasts and online broadcasts, organize a mobile studio and multi-camera shooting
Provide design support, select music, apply motion design
You will know:
The modern role and importance of blogging
What can you do to get people excited?
Fundamentals of social and marketing research
Where do good ideas start and how to find your place in the market
What is creativity and why is it important to think about your own creative realization?
Who is a viewer and how to work with him
Laws of perception and human needs
Features of conquering, retaining and expanding your audience
Genres, trends, directions
Module 1. The idea (4 ac. h.)
The modern role and significance of blogging.
What can you do to get people excited?
Fundamentals of social and marketing research.
A strategic approach to planning and executing creative video work.
Where do good ideas start and how to find their place in the market.
What is creativity and why is it important to think about your own creative realization.
Who is the viewer and how to work with him.
Laws of perception and human needs.
Features of conquering, retaining and expanding your audience.
Analysis of the best topics, methods of attracting subscribers, channels.
Practice: Determining individual promising topics. Development of a detailed thematic plan for a series of video materials.
Module 2. Movement towards realization (4 ac. h.)
Genres, trends, directions.
How to be on the crest of the wave and meet the needs of viewers.
Multi-part films, regular releases, regular columns.
How to maintain quality and find new topics.
Competent organization of regular video production.
Stages of creating your channel.
Key features of planning, search for partners, sources of monetization.
Effective channel operation, representation and promotion in social networks.
Legal aspects of successful work in the information market and in the Internet environment.
Practice: Organizing a long-term video project with prospects for entering the commercial market.
Module 3. Before shooting (4 ac. h.)
Script and improvisation.
How to learn to tell interesting stories.
How to prepare for the unexpected and how to force circumstances to favor the author.
High technology - pros and cons.
What equipment is needed to create your own film, what to add to it to make a successful channel, and what to plan for future development.
Practice: selection and preparation of equipment, sites and participants for the implementation of a video project. Development of shooting style and concept.
Module 4. Filming (8 ac. h.)
How to create a recognizable handwriting and style.
How to be informative.
How to shoot competently and accurately.
How not to be afraid of the camera yourself and how to make it not scary for those in the frame.
How to neutralize the shortcomings and show the advantages of the footage.
How to interview. How to show the most important things without words.
How to achieve maximum expressiveness and emotionality.
Features of live broadcast.
Organization of online broadcasting: from filming on a smartphone to organizing a mobile studio with a mixer and multi-camera systems.
Typical mistakes and how to deal with them.
Practice: shooting materials and finished stories in different genres, under different technical and creative conditions.
Module 5. Working with materials (4 ac. h.)
Modern techniques of editing, processing and stylizing video, dubbing.
Motion design.
Virtual studios, augmented reality, special effects.
Preparing films for publication. Content management, support, advertising and promotion.
Analysis of the best materials from different directions, shooting techniques and post-processing styles.
Practice of creating, publishing and promoting your own projects.