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SMM specialist from scratch to pro - course 45,000 rub. from Teachline, training 57 lessons, Date November 27, 2023.
Miscellaneous / / November 28, 2023
Multi-format training: short lessons, electronic materials, screencasts and masterminds
The course speakers are top experts in the digital field who teach only working tools
Learning tracker for each student: track your progress from beginner to middle specialist
Study the algorithms and features of media platforms, methods and methods of promotion, and you will be able to create a competent strategy for customers.
Learn to segment and create portraits of your target audience, identify their pain points and needs, and also find the “strengths” and “weaknesses” of your competitors.
You will understand various formats and features of content on each platform, learn how to create a content plan and look for interesting topics for publication.
You will be able to develop the tone-of-voice of the brand in social networks, work with negative comments and use engaging mechanics in content.
Learn how to set up advertising campaigns for both cold and hot subscribers, getting the maximum effect from your budget.
You will be able to analyze metrics and adjust the strategy, and also learn to present the necessary project statistics and reports to customers.
Marketer, member of the marketers club. Blogger, member of the National Association of Bloggers
Victoria worked for 3 years at the TeachLine training center as a course leader and producer. Currently he is the leading SMM strategist at TexTerra. Specializes in creating a strategy for promoting brands on social networks and selecting suitable marketing tools. He knows how to present a brand so that people will buy from it.
Training program for the “SMM-junior” tariff
Module 1. Immersion in the profession
Who is an SMM manager, what does he do, what skills should he have, where can he work, and how can he move up the career ladder.
Module 2. The role of SMM in business
How relevant is SMM now? Let's look at several examples of promotion using real cases, and also talk about how SMM helps business.
Module 3. Strategy
What is a strategy, why is it needed and how to audit it. Analysis of the target audience and competitors.
Module 4. Working with sites
Block 1. In contact with. Where to start promoting, what opportunities there are for this, and how algorithms work. How to fill out a community, and what content formats are most suitable for VKontakte.
Block 2. Classmates. Where to start promoting, what opportunities there are for this, and how algorithms work. How to fill out the community, and what content formats are most suitable for Odnoklassniki.
Block 3. Instagram*. Is Instagram* alive now? How to fill a community. Analysis of all available content formats: posts, stories, reels, guides, highlights.
Block 4. Telegram. What promotional features does the site have? How to fill a community, and what content formats are most suitable for Telegram.
Block 5. Pinterest. Who is the platform suitable for and features of promotion on it.
Block 6. Working with new sites. Let's look at several platforms: Looky, Yarus, TenChat, Yuppie.
Module 5. Design of media platforms
Development of a design concept for a brand in social networks. Features of content design on VKontakte, Odnoklassniki, Telegram and Instagram*. Applications for working with visuals.
Module 6. Working with content
Block 1. Copywriting for social networks. What content features does each site have and how to create a content plan.
Block 2. Video content. How to promote in Clips and Reels: we analyze the algorithms. For which platforms is horizontal video relevant? Features and nuances of shooting on a phone. Basic video design in applications.
Module 7. Paid promotion
Targeted advertising on VKontakte and Odnoklassniki. Advertising on Telegram and LinkedIn. Retargeting and audience parsing on social networks. Guest posting and seeding. Working with influencers.
Module 8. Alternative methods of promotion
Chatbots. Newsletters. Collaborations. Hashtags. Community management, or how to communicate with your audience.
Module 9. Analytics
How to set goals and evaluate the effectiveness of community promotion: tracking KPIs.
Module 10. Working with customers
What methods of finding customers are there? Portfolio preparation and commercial proposal preparation. Briefing and working with customers: nuances of negotiations. How to draw up an agreement and avoid pitfalls. Organization of work on SMM projects and the workspace of an SMM specialist. How to write reports for clients. Planning and budgeting.
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