Leading Internet Marketer - course RUB 72,350. from MAED, training 4 months, date November 27, 2023.
Miscellaneous / / November 28, 2023
Practice on a learning project, forming
portfolio or completing real tasks
We'll tell you how to work with neural networks!
And we will provide more than 20 services for working on advertising campaigns using Artificial Intelligence
Welcome to MAED!
We are the International Academy of Marketing
MAED is the only official representative of the Netherlands Institute of Marketing in Russia since 2013. NIMA is a member of the European Marketing Confederation, the largest organization for marketers in Europe, with 250,000 members. After our training, you will have the opportunity to receive a NIMA diploma, along with an EQF certificate, which opens doors to leading companies in Europe
We teach all the main areas of internet marketing and business management. We regularly update materials and provide only relevant information
The largest range of courses on marketplaces. From express delivery of goods to sites, to comprehensive immersion in the profession - marketplace manager.
We are included in the TOP 10 of the overall Russian rating of educational structures in the field of Digital
We have our own career center. This is a MAED project that helps students find their dream job and partner companies get qualified specialists
Our courses are suitable:
- beginners in marketing who want to improve their skills and increase their income;
- experienced marketers: we have courses for managers that will help them reach a new career level and income;
- everyone who wants to change their profession or open their own business on the marketplace;
- entrepreneurs who want to start selling their products on marketplaces and increase profits;
- companies to create a marketing department or upgrade an existing one: for this we have special corporate training programs.
Specialist in building digital strategies (formed and implemented for the companies Ingate, Rookee, netPrint, Site Factory)
Lead performance marketer at Ingate. Over five years in the digital field, she gained experience in projects in the field of auto, e-commerce, b2b, entertainment, SAAS, education, real estate
Core expertise in digital strategy, performance marketing, web analytics and project management
Project management specialist (more than 15 successful Internet marketing projects in b2b and b2c, including: Ingate, Rookee, Stream Telecom, TTS, Laura, R-Motors, Sigma-Motors, netPrint, Factory sites)
Performance marketer (increased the number of targeted leads by 20% with a reduced budget; increased revenue from performance channels by 25% compared to the previous year without increasing the marketing budget)
Messenger marketing specialist, founder of the Townsend agency and the messenger marketing and chatbot portal Townsend PRO.
Creator of a profile community on Facebook, author of articles on messenger marketing for PPC.WORLD, TexTerra, Cossa, SeoNews and other publications. Speaker of specialized conferences: SPIC, Severe St. Petersburg SMM, Internet marketing on business, White Conf, Digital Days for Fitness, Callday, Event Live, Digital Turgenev, MIOFF, vLichku, MITT, etc.
Expert in marketing analytics and strategies. Since 2013, she has implemented more than 100 B2B and B2C projects.
About the conference:
CRM marketing in furniture ecommerce (Online, all Russia)
Practical analytics (UX, BI, web) for business (Vladimir)
Digital opportunities for the fitness and beauty industry (Vladimir)
+ led/participated in seminars for direct clients and partners about content marketing, performance marketing, strategies, marketing website design.
I conduct internal training lectures regularly (once every 6 months).
Conducted a content marketing course at an offline school in Vladimir corpschool.hawkingbrothers.com (4 students, 2 diploma projects were implemented by clients immediately after completing the course)
Launched 3 services at the agency (email / Telegram seeding / UX / systematized the sale of strategies)
About practical experience:
Successfully managed content projects - articles, mailings (sales, reduction of RRR), from strategy to implementation.
Offline, in auto-themed, I conducted a media campaign with revenue of more than 1 million rubles at a cost of 200,000 rubles (production + budget).
Course program:
Main program
Junior
Everything you need to know about internet marketing to get started with confidence
Block 1. Introduction to Internet marketing: from environmental analysis to strategy building
Module 1.1 Modern digital marketing
Module 1.2 Marketing Goals and Strategies
Module 1.3 Analysis and segmentation of the target audience
Module 1.4 Competitive Analysis
Module 1.5 USP and positioning Bonus. Strategy Development
Module 1.6 Performance channels and KPI
Module 1.7 How to find and retain clients. Basics of segmentation in CRM
Block 2. Digital marketing tools
Module 2.1 Targeted advertising
Module 2.2 VK Advertising
Bonus. Targeting and retargeting in social networks. Facebook and Instagram
Module 2.3 Contextual advertising
Module 2.4 Practice in Yandex. Direct
Module 2.5 Media advertising
Module 2.6 Media planning
Module 2.7 Search Engine Marketing
Block 3. Promotion through content
Module 3.1 Content strategy and content plan
Module 3.2 Copywriting: Expert Content as an Element of Strategy
Module 3.3 SMM Bonus. Development of an SMM strategy
Module 3.4 Promotion in Telegram
Module 3.5 Chatbots
Module 3.6 Email Marketing
Module 3.7 Marketplaces as a promotion channel
Bonus. Reputation management
Block 4. Practice in analytical and advertising systems
Module 4.1 Setting up Yandex. Metrics
Module 4.2 Setting up Google Analytics
Module 4.3 Practice in VK Advertising
Module 4.4 Practice in Yandex. Direct
Module 4.5 Summing up the work in the block
Additional courses within the program:
Course Basics of Web Analytics in Marketing
Course Basics of creating advertising creatives
Course Development and optimization of landing page
Course Starting a career in digital marketing
Middle
To become a Middle level marketer you need more practice and skills.
In addition to the basic course, choose 2 specialties that are most interesting to you and receive 2 more diplomas, more specific skills and cases from training:
Contextual Advertising Master
Block 1. Introduction to the profession: what is contextual advertising
Block 2. Research and analysis when planning advertising
Block 3. Collection of the semantic core
Block 4. Testing hypotheses and preparing creatives
Block 5. Yandex. Direct
Email marketer pro
Block 1. Email Marketing Basics for Solving Business Problems
Block 2. Database collection and segmentation
Block 3. Review of services for maintaining a subscriber database and email newsletters
Block 4. Car funnels. Building chains of letters and series of mailings in e-mail marketing
Block 5. Integration of email newsletter platforms with CRM. Analytics and mailing reports
Block 6. Developing an email marketing strategy
Content Marketing from A to Z
Block 1. Content Marketing Strategy
Block 2. Production and distribution of text content
Block 3. Graphic, audio and video content
Block 4. Tools for communication with the audience
Block 5. Measuring Content Effectiveness
SMM pros
Block 1. Introduction to the profession
Block 2. Planning, research and strategy development
Block 3. Social media and content management
Block 4. Targeted advertising on social networks
Block 5. Messengers and chatbots
Block 6. Analytics and reporting
Bonus block. Copywriting
Block 7. SMM as a business
CRM from A to Z
Block 1. Introduction to CRM Marketing
Block 2. Implementation of a CRM system
Block 3. Useful CRM extensions
Block 4. Sales funnel
Block 5. Product matrix
Block 6. Working with the client base
Block 7. Multichannel
Block 8. Development of a CRM strategy
SEO marketer
Block 1. Basics of Marketing and SEO Promotion
Block 2. Setting up analytics
Block 3. Semantic core
Block 4. Internal optimization
Block 5. External optimization
Block 6. Non-standard situations when working with the site
Block 7. Increased conversion after reaching the TOP
Block 8. Search engine promotion outside of search engines
Block 9. Industry SEO Features
Block 10. Foreign experience in SEO promotion
Block 11. SEO Automation Services
Block 12. Excel for SEO Specialist
Block 13. SEO Management
Main program 2 specializations
International diploma tonly at MAED
PRO
Classic Marketing Course
Take an intensive course in classical marketing and obtain a qualification as a marketer according to the European standard
International Diploma NIMA A
Get a qualification and a European diploma from the Netherlands Institute of Marketing and the international marketing association, which brings together companies, banks and marketing agencies in Europe.
Preparation for certification with consultations and coaching.
Opportunity to obtain a Level 4 EMCQ certificate to work abroad.
- Classic Marketing Course
- Preparation for certification with consultations and coaching
- Opportunity to obtain a Level 4 EMCQ certificate to work abroad
Enough knowledge to become a specialist.
Advantages: Up-to-date knowledge, practicing skills in homework, feedback from teachers, a large amount of additional material. Disadvantages: More return than originally planned. Before concluding a training agreement, I spent a long time choosing a suitable educational institution. I compared the programs offered, the cost of the courses themselves and read the reviews. MAED for all parameters...
Enough knowledge to become a specialist.
Advantages: Up-to-date knowledge, practicing skills in homework, feedback from teachers, a large amount of additional material. Disadvantages: More return than originally planned. Before concluding a training agreement, I spent a long time choosing a suitable educational institution. I compared the programs offered, the cost of the courses themselves and read the reviews. MAED for all parameters...