Video - free course from Skillbox, training, Date: November 26, 2023.

Producer of digital content. Production of the first project

What is digital content
Find out why digital content is needed and what problems can be solved with its help. You will understand how to select formats and media to suit your tasks.

Who is a digital content producer?
Get acquainted with professional terminology and the tasks of a digital producer. You will learn what skills a specialist needs and how to develop them.

How to come up with quality content
Find out what a brief is and why it is so important. Learn how to prepare to communicate with clients and understand how to receive invoices from them to develop content. You will be able to generate ideas and evaluate them.

How to start working on a project
You will understand how to act after the idea is approved by the customer. Familiarize yourself with the rules of communication and how to obtain materials. Learn to test the viability of an idea. You will learn how to create timings and think through risks.

Work with text. Search for ready-made content
Study formats, genres and types of texts. Get acquainted with the material verification criteria. You will learn where to look for ready-made content and how to use it legally.

Photo and video production
You will understand how the shooting goes and what is important to take with you to the set. Find out where to look for locations, clothes, props and participants.

Podcast production
Learn to write episode scripts and content plans, record jingles and select characters. You will understand what needs to be done on the day of recording and how to behave on site.

Production of a multimedia project
You will understand how to control the creation of a visual. You can strengthen the idea through graphics and interactivity. Learn to find developers for a project.

How to start a project
Learn to upload content to platforms, evaluate materials based on criteria, and use analytics. You will understand why it is important to test a project before launching, and learn ways to promote it.

Communication and basics of content project management

Business communication
Learn to set clear and understandable terms of reference for the team. Be able to give constructive feedback. You will understand how to interact with bloggers and stars.

Project management
Learn the basics of time management for a digital producer. Learn to manage projects in Notion and BaseCamp. You will be able to control your budget.

Administrative issues and document flow
Find out what documents you need to prepare to work with contractors. Get templates for drawing up standard contracts. Learn to organize information on projects.

Working with estimates
You will understand how to calculate estimates and stay within budget when implementing a project. Learn to plan KPIs for performance evaluation.

Selling the project
Learn the principles of creating an attractive presentation. You will be able to effectively present a project, prepare a defense letter and work with objections.

Evaluation of project results
You will understand how and when to evaluate the results of the project. You will be able to formulate conclusions and recommendations.