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Your own business: start - course 5700 rub. from MIF, training 5 lessons, Date: November 27, 2023.
Miscellaneous / / November 28, 2023
You can dream about your business for years. Or sneak in blindly, spend a lot of effort, money and time only to find out that the idea is not viable. Or you can create a prototype and quickly test it.
We are launching a course - an encyclopedia for beginning entrepreneurs from A to Z, from idea and monetization to sales and marketing. Classes are taught by Igor Mann, Artem Vakhrushev and Eva Katz. How to create a business in 72 hours, mistakes in building a brand, where to get money, the 4P oo model and the PRUV oo approach - there will be theory, practice, and philosophy of entrepreneurship.
In just two weeks, you will “run” your business idea (either existing or invented during the course) through the full modeling cycle - and get results. So that it won't be long, expensive and painful. This is a simple and safe way to take your first steps in business.
On the course you will learn:
- Plan marketing and promotion
- Create a business prototype
- Find and test business ideas
Workbook training
This is a training course.
At each meeting we will go through the technology of creating a business model step by step. Let's look at real cases from teachers and practice on our own projects. If you don’t have your own idea yet, we’ll tell you how to find it.To consolidate knowledge, we added a workbook with ready-made templates, tables, infographics, algorithms and analytical exercises.
To consolidate knowledge, we added a workbook with ready-made templates, tables, infographics, algorithms and analytical exercises.
You will be able to write down your insights, calculate income and expenses, determine sales channels and outline a strategy for promoting your business.
After the course, you will have a plan with which you can move forward.
Who is the course for?
- For beginning entrepreneurs
- For those who are looking for additional income
- For those who are looking for new directions in work
- For those who are bored with hiring and are thinking about their own business
- For those who dream of turning a hobby into a business
- For those who haven’t been able to make up their mind for a long time, but feel that now is the time
Webinar 1. Marketing to help entrepreneurs
Record, Igor Mann
— How and how marketing can help a business.
— From the 4P oo model to the PRUV oo approach.
— Marketing without a budget: is it possible? To pay nothing and get results.
Result: understanding the place of marketing in business.
Webinar 2. How to come up with and test an idea?
Recording, Artem Vakhrushev
— Idea and business idea: what’s the difference?
— Search for ideas: is it worth reinventing the wheel?
— Generation and formalization of a business idea: how to evaluate the idea and the possibility of its implementation.
— Testing a business idea for strength.
Result: a business idea for your business is formulated and tested.
Webinar 3. Creating a business model
Recording, Artem Vakhrushev
— Value proposition: what is the client’s pain?
— Selecting a market and distribution channels: where and how will we make money?
— Resources for starting a business: determining cost items and what is needed besides money?
— Buyer: where are you and how can I make friends with you?
— Partnerships: how to build and with whom?
— Ways to monetize a business idea
Result: a business model (prototype of a business plan) was drawn up, and a general understanding of the future business emerged.
Webinar 4. Sales and Marketing
Recording, Artem Vakhrushev
— How is marketing different from sales?
— Market capacity: how to assess the potential and profitability of a business?
— Target audience: why do you need a “customer portrait”?
— Points of contact with the client: how will consumers find out about your offer?
— Promotion channels: how to choose and evaluate their cost?
— There is no money, but advertising is needed: what did I learn from Igor Mann 10 years ago?
Result: the client’s image is formed, the niche and market share, the main promotion and sales channels are clear.
Webinar 5. Brand of the company and entrepreneur
Recording, Eva Katz
— Personal brand as a project.
— Stages of forming a brand concept: from idea to implementation strategy.
— Product marketing frameworks: how to create a sustainable product from your brand.
— Brand values and environmental friendliness: how to build a strategy so that it complements and enhances current processes.
— Mistakes in building a brand that lead to business losses.
Result: a step-by-step action strategy and a set of tools for working with a personal brand, company brand and other products.
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