25/09/2023
0
Views
Copywriting from A to Z 2.0 - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / November 28, 2023
For beginning authors
Understand the specifics of copywriting. Learn to write strong texts, collect information, structure material and create attractive content.
Content marketers and SMM specialists
You will understand how to create selling texts for social networks, mailings, landing pages and other advertising channels. You can increase your brand’s audience and increase customer loyalty.
Students and graduates of humanities faculties
Gain practical experience working with commercial texts and learn how to solve business problems.
For everyone who wants to earn money by writing
Get to know the profession of a copywriter. Learn to write well in different formats. You will learn how to choose interesting projects, offer your services and start earning money.
Collaborated with Sber, Yandex, Dodo Pizza, 2GIS, MYTH
Basics of the profession
Learn basic text formats and styles. Understand the features of quality content. Learn to work with useful programs - desktop and cloud.
Text formats - article
Consider examples of good articles. Learn to write text that will be interesting and useful to your audience. Learn how to create a “catchy” introduction and control the reader’s attention.
Text formats - cards
You will learn what cards are and how to work in this fashionable format. You will learn how to fill out a zero card and construct a text in the questioning/answering format. Learn to create tension in the cards so that they are read to the end.
Text formats - newsletter
You will understand how to write text for different tasks: selling something, defusing a situation, or winning back a client. You will figure out how to avoid ostentatious politeness in a letter. Learn how to select one target action.
Other text formats
Study the features of texts for landing pages, posts on social networks and websites. You will figure out how to write for Yandex. Zen articles that you will want to read to the end. Learn to create selling content for websites, newsletters and social networks.
How strong texts are created
Learn to write catchy headlines and informative subheadings for different tasks. Learn how to improve the perception of text using the correct structure. Learn to remove unnecessary things, change wording and turn a rough draft into a perfect clean copy.
How to work with a client and organize your work
You will learn how to formulate a correct understanding of the problem. Learn to negotiate with the customer, work through edits and objections, and set the cost of your work. You will learn how to build personal boundaries and maintain psychological comfort.
Personal brand
You will learn how to build a personal brand and present yourself to the customer. Get rid of the fear of the “blank slate.” You will learn how to build a portfolio and identify growth points for developing your career.
Final project. Creation of text content according to the customer’s brief
You will analyze the brief and determine appropriate content formats for it. Write several texts and present them to the customer. You can work with a training case or with your own project.
A
Anonymous4777627
08.07.2022 G.
Review
I am taking the Copywriting profession from 0 to PRO - an excellent course, an excellent platform!
Advantages: free pace of learning, quality of information, feedback from teachers. Disadvantages: none The profession consists of 3 required courses - Copywriting from A to Z, Creative copywriting for social networks and Storytelling - and an additional Basics of Content Marketing. In the courses, information is given to the point, clearly, homework is checked efficiently and quickly. I go through the modules in my...
pigrov
18.11.2022 G.
iRecommend
Keep up with the times
At work, I was faced with the need to take a course on the topic “Copywriting”, and since I had already taken courses in Skillbox several times, I decided to use this service again. The course consists of nine modules, including a final paper, tests and practical assignments at the end of each module. There were difficulties passing tests after the 7th and 8th modules, since the wording of some questions was completely...
V
vkusnyiborshch
13.02.2023 G.
Review
finished two modules, started the third
Advantages: good education, excellent curators. Disadvantages: I couldn’t find it. I’m taking the Copywriting course from scratch to PRO. Many thanks to my curator - Ksenia Doroshenko, Elena Kovalenko, Anna Chukhlebova. They always answered all questions and explained in detail the material that caused difficulties. Very attentive and delicate. The lessons in the modules are clearly structured. One follows from the other. Undoubtedly...
mmcruel
13.08.2022 G.
Review
I took the course “Copywriting from A to Z 2.0” and was absolutely delighted!
Advantages: Explained in detail in the review. A lot of them :) Disadvantages: I didn't find any. I decided that it was time to change my job and field of activity. I didn’t know what I wanted to do, I was just looking for myself. I monitored options on different online platforms and nothing caught my eye. Then I came across a career guidance test from Skillbox, took it, and of the options offered, I liked the copier course the most...
A
Aleks-kino
22.07.2022 G.
Review
I recommend the Skillbox platform. The course “Copywriting from A to Z” lived up to its expectations.
Advantages: Good video tutorials, a lot of extras. materials, detailed feedback on homework. Healthy! Disadvantages: Strange course structure. The 5th module includes 5 text formats at once. I spent a long time and painfully choosing suitable copywriting courses for myself. I read reviews on different platforms for several days. The bottom line is that nothing is perfect. There is negativity about everyone. Finally noticed...
Subscribe
YOU MIGHT ALSO LIKE
